GRAMMY Live® to Bring Music Fans Multiplatform Coverage of Music’s Biggest Night® on Monday, Feb. 15
GRAMMY Live® Will Offer
Exclusive Backstage, Red Carpet And GRAMMY Awards Premiere Ceremony®
Access
New GRAMMYcam™ Places Fans
In The Hands of GRAMMY Winners
Dulce Candy And Quddus Host With Reporting From Tyler Oakley And
Ted Stryker
SAN FRANCISCO & SANTA MONICA, Calif.–(BUSINESS WIRE)–The Recording Academy® and CBS will launch GRAMMY
Live®, bringing music fans around the globe
unprecedented, multiplatform access to red carpet arrivals and
behind-the-scenes action leading up to and throughout The
58th Annual GRAMMY Awards®. GRAMMY Live will begin
Monday, Feb. 15 at noon PT/3 p.m. ET at GRAMMY.com
and CBS.com
and on both the GRAMMY Live app for iOS and Android and CBS
App for iOS, Android and Windows 10,
and continue through the live telecast, which airs 5 p.m. PT/8 p.m. ET
on the CBS Television Network.
GRAMMY Live is a unique experience that complements at-home viewing for
GRAMMY Awards viewers. Bringing fans exclusive content from Music’s
Biggest Night®, the comprehensive interactive platform
includes:
-
The debut of GRAMMYcam™ — a camera placed in the base of
the GRAMMY Award trophy which will offer fans the point of view from
the star of the day: the GRAMMY Award itself. Winners receiving GRAMMYs®
at both the GRAMMY Awards telecast and Premiere Ceremony®
will be holding the GRAMMYcam, which will capture the winner’s
experience from their perspective. -
Live red-carpet coverage hosted by Dulce Candy and Quddus
with additional reporting by special correspondents Tyler Oakley from
the carpet and Ted Stryker backstage. -
Multiple camera angles and exclusive live streaming from the audience,
producer’s tunnel, and GRAMMY® winners backstage official portrait
sessions with Danny Clinch. -
The only place to view the Premiere Ceremony, where winners in more
than 70 categories will be announced. - Backstage access from behind-the-scenes GRAMMY cameras.
- Real-time social media trends, commentary and curated posts.
-
Wrap-up show immediately following the telecast, featuring a
comprehensive recap of winners, performances and fashion highlights.
This year the GRAMMY Live digital experience has been completely rebuilt
to deliver a state-of-the-art interactive desktop and mobile web page
that combines live streams and on-demand content with real- time
community engagement. Video content, polls, trivia, calls to action,
social curation, group chat, and more will connect GRAMMY Live users to
the 58th GRAMMY Awards like never before. “The GRAMMYs” – a companion
mobile app available for iOS
and Android
– combines these features with additional mobile device exclusives such
as a sharable content section with 58th GRAMMY emoji and the latest
animated GIFs capturing highlights of Music’s Biggest Night.
“The GRAMMYs was the first awards show to offer fans live streaming
companion content,” said Evan Greene, Chief Marketing Officer for The
Recording Academy. “Now in our seventh year of producing GRAMMY Live, we
continue to listen to what fans want, and offer exclusive access for the
ultimate engagement experience.”
“GRAMMY Live gives fans a backstage pass to Music’s Biggest Night each
year,” said Marc DeBevoise, Executive Vice President and General Manager
of CBS Digital Media for CBS Interactive. “With multiple camera angles,
backstage access and the GRAMMY Awards Premiere Ceremony, it’s the
perfect second-screen companion to the GRAMMY Awards telecast.”
GRAMMY Live Technology Partners
AMV
Digital Media has returned for the sixth consecutive year to live
stream GRAMMY Live using multiple streams of the Tremolo Player.
GRAMMY Live will once again leverage Akamai‘s
global distribution HD network for live streaming and video on demand to
power extensive live and on-demand streaming.
All content forms will be presented to users in a new interactive
engagement experience customized for GRAMMY Live by the Maestro
platform.
The Recording Academy has partnered with the most progressive online
companies and has leveraged the best of both open-source and proprietary
technologies to deliver a cohesive, exciting and more enriching user
experience for GRAMMY.com and GRAMMY.org, including Acquia,
Drupal,
Lullabot,
and Ooyala.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers and recording professionals
that is dedicated to improving the cultural condition and quality of
life for music and its makers. Internationally known for the GRAMMY
Awards — the preeminent peer-recognized award for musical excellence and
the most credible brand in music — The Recording Academy is responsible
for groundbreaking professional development, cultural enrichment,
advocacy, education and human services programs. The Academy continues
to focus on its mission of recognizing musical excellence, advocating
for the well-being of music makers and ensuring music remains an
indelible part of our culture. For more information about The Academy,
please visit www.grammy.com.
For breaking news and exclusive content, follow @TheGRAMMYs on Twitter,
“like” The GRAMMYs on Facebook,
and join The GRAMMYs’ social communities on Google+,
Instagram,
Tumblr
and YouTube.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online
content network for information and entertainment. With more than 280
million people visiting its properties each month, CBS Interactive is a
top Web property globally. Its portfolio of leading brands, which
include CNET,
CBS.com,
CBSNews.com,
CBSSports.com,
GameSpot,
TV.com
and Last.fm,
span popular categories like technology, entertainment, sports, news and
gaming.
Follow CBS Interactive on Twitter: twitter.com/cbsi
and on Facebook.
Cheat Tweet: Hit the 58th #GRAMMYs red carpet & be the 1st to see
#GRAMMYcam on #GRAMMYLive ft @dulcecandy @iamQuddus @tyleroakley &
@TedStryker
Contacts
CBS Interactive Press Contacts:
Morgan Seal, 646-424-4321
morgan.seal@cbsi.com
or
Chris
Castro, 415-344-2576
chris.castro@cbsi.com
or
The
Recording Academy Press Contact:
Jerry J. Sharell, 310-392-3777
jerry.sharell@grammy.com
