Grand Lux Cafe Opens in Austin, Texas

Globally Inspired Café Makes Grand Entrance in Austin

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–The Cheesecake Factory Incorporated today announced the opening of its
newest Grand
Lux Cafe
® in Austin, Texas.

With an internationally inspired menu
that crisscrosses the globe, and an in-house bakery that creates
decadent desserts
from scratch, a world of food awaits Austin area visitors and residents
at Grand Lux Cafe.

Located in The Domain, Grand Lux Cafe’s newest restaurant showcases
contemporary interior design features including warm lighting,
comfortable seating, and a display kitchen and bakery.

Grand Lux Cafe of Austin will open at 11:30 a.m. Monday through Friday,
and 10:00 a.m. Saturday and Sunday. The restaurant is located at 11506
Century Oaks Terrace, Suite 128, Austin, TX 78758.

For more information about Grand Lux Cafe, please visit www.GrandLuxCafe.com
Fan
us on Facebook at www.facebook.com/GrandLuxCafe
Follow
us on Instagram at www.instagram.com/officialgrandluxcafe

About Grand Lux Cafe

A world of food awaits™ at Grand Lux Cafe, where internationally
inspired cuisine is served in an elegant but relaxed atmosphere. Created
by the insatiable founders of The Cheesecake Factory®, Grand
Lux Cafe first opened in Las Vegas at the famed Venetian®
Resort, Hotel and Casino, and was inspired by extensive European travel
exploring Italian trattorias, French bistros and the grand cafes and
pastry shops of Vienna. Blending the grandeur and luxury of European
cafes with the sensibilities and spirit of an all-American restaurant,
the upscale-casual restaurant offers guests a unique dining experience
from cuisine to décor. For more information, please visit www.GrandLuxCafe.com.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 207 full-service,
casual dining restaurants throughout the U.S.A. and Puerto Rico,
including 193 restaurants under The Cheesecake Factory® mark; 13
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. Internationally, 13 The Cheesecake
Factory® restaurants operate under licensing agreements. The Company’s
bakery division operates two bakery production facilities, in Calabasas
Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and
other baked products for its restaurants, international licensees and
third-party bakery customers. In 2016, the Company was named to the
FORTUNE Magazine “100 Best Companies to Work For®” list for the third
consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of
Time Inc. and are used under license. From FORTUNE Magazine, March 3,
2016 ©2016 Time Inc. FORTUNE and Time Inc. are not affiliated with, and
do not endorse products or services of, The Cheesecake Factory
Incorporated.

Contacts

Media
Murphy O’Brien Public Relations
Stacy
Lewis / Jenny Loeb / Angela Ibarra
310-453-2539
grandluxcafe@murphyobrien.com
or
Investors
Stacy
Feit, 818-871-3000
investorrelations@thecheesecakefactory.com