Groupon Announces Key New Organizational Roles

Jay Sullivan appointed as Chief Product Officer, Aaron Cooper to lead
North American Services, Jacob Hawkins joins to lead North American Goods

CHICAGO–(BUSINESS WIRE)–Groupon CEO Rich Williams today announced key new organizational roles
to drive the company’s growth plans for 2016 and beyond.

Jay Sullivan has been appointed Chief Product Officer and, in this
capacity, will have responsibility for Product and Engineering. Sullivan
joined Groupon earlier this year as head of consumer product and will be
tasked with evolving Groupon’s customer- and merchant-facing assets —
including its desktop experience and top-rated mobile app — as well as
the critical technology infrastructure that supports them.

Sullivan joined Groupon from Mozilla where he served in a number of
senior-level roles, including interim CEO. He has more than two decades
of experience developing global software used by millions and leading
large, distributed development teams.

Aaron Cooper, who has led Groupon’s North American Goods business, will
now head up its North American Services operation, which comprises its
multi-billion-dollar Local business, as well as its Travel business.
Cooper has held a number of senior roles at Groupon, previously serving
as chief marketing officer and head of Groupon Getaways.

Williams also announced that Jacob Hawkins has joined Groupon to succeed
Cooper as head of North American Goods. Hawkins joins from Aeropostale,
where he was vice president of e-commerce. He also spent nearly a decade
at, serving in a number of leadership roles, including
supply chain management, merchandising, online marketing and pricing.

“We are incredibly excited to bring this level of talent to bear on the
challenge of building the leading marketplace where people discover and
save on amazing things to eat, see, do and buy in their neighborhood,”
Williams said. “Aaron, Jacob and Jay are all high-horsepower leaders who
have embraced the opportunity Groupon has to win in local and become a
daily habit for millions of customers and small business owners.”

About Groupon

Groupon (NASDAQ: GRPN) is a global leader of local commerce and the
place you start when you want to buy just about anything, anytime,
anywhere. By leveraging the company’s global relationships and scale,
Groupon offers consumers a vast marketplace of unbeatable deals all over
the world. Shoppers discover the best a city has to offer on the web or
on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and
find a curated selection of electronics, fashion, home furnishings and
more with Groupon Goods.

Groupon is redefining how traditional small businesses attract, retain
and interact with customers by providing merchants with a suite of
products and services, including customizable deal campaigns, credit
card payment processing capabilities, and point-of-sale solutions that
help businesses grow and operate more effectively. To search for great
deals or subscribe to Groupon emails, visit
To download Groupon’s top-rated mobile apps, visit
To learn more about the company’s merchant solutions and how to work
with Groupon, visit


Bill Roberts