Groupon Steps Up Fitness Game with New Private-Label Women’s Clothing Line

Form+FocusTM activewear collection builds on
the company’s success with fitness-related experiences, products and
apparel offers

announced an expansion of its popular fitness-related deals business,
which ranges from local yoga classes and gym memberships to fitness
trackers and workout gear, to include a new private-label women’s
activewear clothing line named Form+Focus.
Available exclusively through Groupon Goods––the company’s consumer
products channel––Form+Focus targets Groupon’s core female customer
demographic by providing them with a stylish, functional and affordable
alternative to wear while working out or lounging around.

“We’ve seen significant demand for this type of clothing––especially
given the popularity of our local fitness-related offers. Form+Focus
offers women a variety of options for any activity,” Jacob Hawkins, vice
president, Groupon Goods North America. “It’s a natural next step for us
to offer customers the opportunity to enhance their workouts with a
collection of quality activewear at an incredible value.”

Form+Focus activewear is available in a wide range of colors and sizes.
Launch deals on Groupon Goods include:


Back Long Sleeve Top––$18.99

Back Seamless Tank––$11.99

Neckline Racerback Tank
Back Seamless Tank


Geo-Printed Control Top Leggings––$14.99

Tie Dye Waist Control Top Capri ––$12.99

Shorts (2-Pack)––$22.99

Shorts (2-Pack)––$12.99


Tie-Dye Sports Bra (2-Pack)––$19.99

Seamless Sports Bra (2-Pack)––$19.99

Form+Focus is Groupon’s sixth private-label brand. Other Groupon Goods
private labels include: women’s apparel, footwear and accessory brands––Sociology
and Olive
, men’s apparel, footwear and accessories––Oak
& Rush
, home goods––Wexley
and pet goods––Franklin Fox.

According to the Private
Label Manufacturers Association
, sales of private-label store brands
reached a record $118.4 billion in the United States last year.

“Form+Focus,” “Sociology,” “Olive Street,” “Oak & Rush,” “Wexley Home”
and “Franklin Fox” are trademarks of Groupon, Inc., and “Groupon” is
registered in the U.S. and other countries. All other names used may be
trademarks owned by their respective holders.

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit
To search for great deals or subscribe to Groupon emails, visit
To learn more about the company’s merchant solutions and how to work
with Groupon, visit


Nick Halliwell