Growler USA® Acquires Smiling Moose Rocky Mountain Deli

Growler USA Founder, CEO Expects Synergy to Spark Fast-Paced Growth
for both Denver-based Franchise Brands

DENVER–(BUSINESS WIRE)–Growler
USA
® – America’s Microbrew Pub, announced today it has
purchased fast-casual concept Smiling
Moose Rocky Mountain Deli
. Growler USA founder Dan White will lead
both franchise companies as CEO, though the two brands will maintain
their individual names and concepts.

“Smiling Moose attracts a very similar customer base as Growler USA, in
that guests are looking for a unique, higher quality experience,” said
White. “The brand has a strong infrastructure that offers great synergy
with our franchise operations team, and I expect it will have a parallel
growth path with Growler USA.”

Growler USA is a microbrew pub dedicated to offering only American-made
craft beverages and a menu designed to celebrate the flavors of each
drink. Each pub location remains True to the Brew™, with up to
100 taps of craft beer, hard cider, draught wine, root beer,
cold-pressed coffee and kombucha tea. Since launching its franchise
opportunity in 2014, Growler USA has experienced strong momentum, with
more than 30 locations currently in development across more than 10
states, including Colorado, Texas, Washington, California, Florida,
Arizona and Virginia.

Smiling Moose Rocky Mountain Deli has 18 units across seven states, with
plans to reach 100 locations by 2020. Inspired by the adventuresome
spirit of the Rocky Mountains, Smiling Moose delivers unique, bold
flavor combinations served by a lively, engaging team. Guests can
explore a wide variety of satisfying, house-made options that range from
chopped salads and mouthwatering grilled or cool sandwiches, to savory
soups, wraps and breakfast sandwiches.

White is a seasoned business leader and entrepreneur with more than a
decade of extensive franchise experience. Prior to Growler USA, White
launched several successful startup companies, including Rapid Refill
Ink, which sold 100 franchises in its first 10 months.

The Smiling Moose corporate team has relocated to the Growler USA
national headquarters in Centennial, CO. Sue Daggett, former President
of Smiling Moose Rocky Mountain Deli, will serve as an Executive Vice
President.

“This was a strategic acquisition, as I think Smiling Moose Rocky
Mountain Deli has a similar flair to Growler USA – it is a hometown,
neighborhood place that has fantastic energy surrounding it,” White
added. “The Growler USA development team is second to none, and I am
confident they will provide the restaurant and franchise industry
resources needed to grow Smiling Moose more aggressively and provide
greater opportunities for new and existing franchisees.”

About Growler USA

Growler USA® – America’s Microbrew Pub, launched in 2014, is a
neighborhood gathering place dedicated to offering only American-made
craft beverages and a menu designed to celebrate the unique flavors of
each drink. With up to 100 taps of craft beer, hard cider, draught wine,
root beer, cold-pressed coffee and kombucha tea, Growler USA invites
guests to enjoy craft beverages suiting their unique palate. Each
Growler USA captures the personality of the community it serves through
its decor elements, localized menu offerings, and unique draught
options. For more information, visit http://growlerusa.com.
To learn more about franchising opportunities, visit http://growlerusa.com/franchise/.

About Smiling Moose Rocky Mountain Deli

Smiling Moose Rocky Mountain Deli serves up the fresh quality and flavor
of a deli with a wry smile. Serious about offering innovative
hand-crafted sandwiches, wraps, salads, homemade soups, fresh-baked
cookies and more, Smiling Moose isn’t a secret, but for everyone who
finds us it’s a welcome discovery. Enjoy our delicious, Rocky Mountain
deli-style food… served fresh with a side of fun! For more information,
visit www.SmilingMooseDeli.com.

Contacts

Fishman Public Relations
Ellen Panther, 847-945-1300
epanther@fishmanpr.com

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