Guardian Capital Partners Makes Control Investment in Hyper Pet LLC

WAYNE, Pa.–(BUSINESS WIRE)–Guardian Capital Partners, a private investment firm located in suburban
Philadelphia, is pleased to announce it has acquired the assets of Rose
America Corp (d/b/a Hyper Pet). Hyper Pet (,
located in Wichita, KS, is a leading innovator in the dog toy category
with a highly recognizable brand and has won multiple industry awards
for product development and design. In addition to dog toys, the company
also designs, manufactures and markets pet collars and leashes and other
useful pet products under the Hyper PetTM brand, PetWearTM
brand and private label.

Guardian Capital Partners has been proactively seeking to make
investments in the pet products sector; an industry that has grown to
$61 billion in 2015 with a 4.5% CAGR over the last five years and is
comprised of approximately 85 million pet owners in the U.S. alone.
Guardian structured and led the transaction, and also brings to the
company its robust operating partner network, several new outside board
members and other professional, customer and sourcing relationships.

Peter Haabestad, Co-Founder and Managing Partner of Guardian Capital
Partners, who led the transaction for Guardian states, “Hyper Pet is a
category leading innovator in the pet products space; we look forward to
partnering with the entire Hyper Pet executive management team and
bringing the necessary resources, guidance and governance to further
develop and accelerate the company’s growth strategy.” Randy Woods, CEO
of Hyper Pet adds, “We have had a successful 30+ year run under the
prior family-owned structure of the company. We are thrilled to partner
with Guardian Capital Partners and to embark on the next chapter of
growth for the benefit of the company and our valued consumers.” Chad
Clark, Vice President of Guardian also adds, “It was a pleasure to work
with Randy and the executive team of Hyper Pet on this transaction. The
ever-growing pet industry is in need of novel, innovative products that
allow pet owners to interact in a meaningful way with their pets and
Hyper Pet is well positioned to capitalize on this opportunity by
expanding its product development pipeline, product breadth and channel

The law firm DLA Piper LLP provided legal services and Marcum LLP
provided accounting and tax diligence services to Guardian. PNC Bank
provided a senior loan facility and Centerfield Capital Partners
provided subordinated debt and equity for the transaction.

For more information about the transaction, contact Peter Haabestad or
Scott Evans at Guardian Capital Partners at (610) 263-0103.

About Guardian Capital Partners (

Guardian Capital Partners is a private equity firm based in suburban
Philadelphia that makes control investments in lower middle market
consumer products, niche manufacturing and specialty service companies.
Guardian partners with management teams to provide equity capital to
lead leveraged buyouts, recapitalizations and divestitures of
family-owned businesses and non-core divisions of larger corporations.
The private equity experience and complementary skill sets of the
Guardian team provide a unique combination of operating and finance
capabilities resulting in certainty of execution and meaningful
long-term value creation for its portfolio companies.

Guardian Capital Partners Disclosure: Guardian Capital
Partners is a Pennsylvania based investment advisor registered with the
Securities and Exchange Commission under the Investment Act of 1940.
conditions can vary over time and past fund performance does not
guarantee future fund results.

About Hyper Pet LLC (

Hyper Pet™ is an industry leading interactive pet toy and
accessory company celebrating over 30 years in the pet industry. Hyper
Pet™ is proud to be recognized as a forerunner in quality, design and
customer service. Visit Hyper Pet at
to view its entire line of innovative, award winning interactive dog


Guardian Capital Partners
Peter Haabestad or Scott Evans