Halfbrick Ends iDreamsky Partnership, Seeks New Licensing and Distribution Partners in China

BRISBANE, Australia–(BUSINESS WIRE)–Halfbrick Studios, creator of Fruit Ninja™, Jetpack Joyride™ and
worldwide smash hit Dan The Man, is terminating its distribution
agreement with iDreamsky Technology LTD (NASDAQ: DSKY). iDreamsky had
the exclusive rights to distribute a suite of Halfbrick games in the
greater China region, including Fruit Ninja™.

The regional distribution agreement, in place since March 2014, enabled
iDreamsky to produce and distribute a Chinese language version of
Halfbrick’s hit mobile game Fruit Ninja in the China market
through its channels and partnerships.

The termination will take effect from December 20, 2016, and all
licensed content will be transferred to Halfbrick, who will appoint a
new operator to continue building the Fruit Ninja brand in China.

Halfbrick is assessing several offers and opening up expressions of
interest from other operators in the region. In addition to the original
free-to-play mobile game, a new Fruit Ninja IP currently in
development will form the basis of any new distribution deals.

“We are looking for a partner that can provide greater transparency in
terms of reporting and accountability,” said Halfbrick CEO Shainiel Deo.
“We are keen to find partners who share our vision for the future of the
Fruit Ninja brand and look forward to hearing from them.”

For more information, contact VP for Business Development – Boyana

About Halfbrick

Halfbrick is a professional game development studio based in Brisbane,
Australia. Founded in 2001, it has developed many popular games across
mobile and digital platforms, including Fruit Ninja™, Jetpack
and the recently released Dan The Man. For further
information, visit Halfbrick.com and
follow on TwitterYouTube or Facebook.

About Fruit Ninja

Fruit Ninja™ was released as a game for mobile devices in 2010.
It has achieved 1 billion downloads worldwide – the second
most-purchased app of all time, crossed over to consoles and VR, spawned
multiple memes and become a pop culture icon. The Fruit Ninja™ movie
is currently in development with New Line Cinemas, and a new game is in
development at Halfbrick Studios.


Boyana Nikolova
VP Business Development