Hallmark Channel, in Partnership with the National Park Foundation, to Broadcast 94th Annual National Christmas Tree Lighting in Washington, D.C.

Original Special Will Air as Part of Network’s Countdown to
Christmas
Programming Initiative in December

NEW YORK–(BUSINESS WIRE)–Hallmark Channel, the country’s leading destination for holiday
programming, and the National Park Foundation, the official charity of
America’s national parks, announced today that the network will
exclusively broadcast the 94th annual National Christmas Tree
Lighting. The hour-long special will feature a live concert, a lineup of
A-list hosts, presenters, and performers, and the lighting of the tree.
Every president since Calvin Coolidge has participated in this ceremony.
Hallmark Channel will be the first ad-supported television network to
air the special, which will be broadcast in December as part of the
network’s top-rated annual holiday initiative, Countdown to Christmas.


“The National Christmas Tree Lighting and Hallmark Channel’s Countdown
to Christmas
are two of the most beloved American holiday
traditions, making this partnership a perfect fit,” said Bill Abbott,
president & CEO, Crown Media Family Networks. “We are incredibly honored
to be the only network on television to broadcast this special event and
look forward to sharing it with our millions of viewers.”

“We are excited to welcome the Hallmark Channel as the official
broadcast partner of the 2016 National Christmas Tree Lighting,” said
Will Shafroth, president of the National Park Foundation. “Set in
President’s Park, one of our nation’s 410 national parks, the National
Christmas Tree Lighting is a celebrated holiday tradition. This year, as
we recognize the centennial anniversary of the National Park Service, we
are honored to have Hallmark and their millions of viewers join us as we
usher in the next 100 years of these national treasures.”

Held in early December, the event officially kicks off the holiday
season in our nation’s capital and coast to coast. The event is attended
by approximately 20,000 government leaders, local citizens, and
tourists. Initiated by United States President Calvin Coolidge, the tree
lighting is a 94-year-old American tradition that showcases the National
Christmas Tree in President’s Park, alongside 56 smaller trees, which
represent the states, territories, and D.C.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks’ flagship 24-hour
cable television network, distributed nationwide in high definition (HD)
and standard definition (SD) to 89 million homes. The country’s leading
destination for quality family entertainment, Hallmark Channel delivers
on the 100-year legacy of the Hallmark brand. In addition to its
signature original movies, the network features an ambitious lineup of
other original content, including scripted primetime series, such as Good
Witch
and When Calls the Heart; annual specials like Kitten
Bowl
and Hero Dog Awards and; a daily 2-hour lifestyle show, Home
& Family.
Additionally, in November 2014, Hallmark Channel
became the exclusive home to world premiere presentations of the
acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers
celebrate life’s special moments, Hallmark Channel also offers such
annual holiday programming events as Countdown to Christmas and Countdown
to Valentine’s Day.
Rounding out the network’s diverse slate are
television’s most beloved sitcoms and series, including The Golden
Girls, The Middle, Little House on the Prairie,
and Frasier.

Crown Media Holdings, Inc. (NASDAQ:CRWN), owns and operates Crown Media
Family Networks.

For more information, please visit www.crownmediapress.com

Hallmark Channel on Social Media: Facebook,
Twitter,
Pinterest,
YouTube

ABOUT THE NATIONAL PARK FOUNDATION

The National Park Foundation is the official charity of America’s
national parks and nonprofit partner to the National Park Service.
Chartered by Congress in 1967, the National Park Foundation raises
private funds to help PROTECT more than 84 million acres of national
parks through critical conservation and preservation efforts, CONNECT
all Americans with their incomparable natural landscapes, vibrant
culture and rich history, and INSPIRE the next generation of park
stewards. In 2016, commemorating the National Park Service’s 100th
anniversary, the Foundation launched The Centennial Campaign for
America’s National Parks, a $350 million comprehensive fundraising
campaign to strengthen and enhance the future of these national
treasures for the next hundred years. Find out more and become a part of
the national park community at www.nationalparks.org.

Contacts

Hallmark Channel
Allison Bennett, 212-445-6692
allisonbennett@crownmedia.com
or
National
Park Foundation
Marjorie Hall, 202-796-2536
mhall@nationalparks.org