Hammer & Nails Announces Aggressive Growth Plans for Maryland

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Men’s Grooming Franchise to Bring 10 Locations to the Area

OWINGS MILLS, Md.–(BUSINESS WIRE)–Hammer
& Nails Grooming Shop for Guys
, a men’s grooming shop that
provides hand and foot care, haircuts and shaves in a man cave nirvana,
has announced plans to bring 10 locations to the state of Maryland over
the next three years. The unique concept, with an overarching goal to
have 250 locations open and operating by 2022, plans to ramp up growth
through a selective strategy, focusing on a solid foundation of smart
franchise partnerships and tactical site selection for the fast-growing
health and wellness brand.

Building on its momentum of licenses awarded for more than 200 shops
during its first year of franchising, the new Hammer & Nails locations
will open under the leadership of Area Representative Bart Butler, along
with his business partners and long- time friends Russ Gordon & Brad
Beutel. With a background in real estate sales and development, Butler
has extensive experience in building out other small businesses and
franchise brands in the Maryland market including Starbucks and
Firehouse Subs, which will lead to strong leadership and success in
developing Hammer & Nails locally. Already working toward his expansion
goals, a franchise agreement has been signed and the group is
negotiating its first lease at Metro Centre in Owings Mills, a brand new
mixed use development, with this first location slated to open within
the next six months.

“At Hammer & Nails, the entire experience is not only the pinnacle of
relaxation and pampering, but our hand and foot care yields health
benefits, too. We’re excited to introduce our concept to local
communities throughout Maryland,” said Butler. “Demand for our services
is on the rise; more men are seeking out services we offer like
manicures and pedicures. Through meaningful partnerships with
passionate, driven individuals, we’ll flourish in Maryland, especially
with the varied backgrounds and demographics in Maryland fitting our key
consumer base.”

Targeted development markets throughout the state of Maryland, in which
Butler is actively seeking franchise partners, include five counties in
the state. Hammer & Nails is seeking to add three locations in
Montgomery County in the Bethesda/Chevy Chase, Wheaton/Silver Springs
and Rockville/Potomac areas; two locations in Prince Georges County
including National Harbor and Bowie; two locations in Baltimore County
including Owings Mills and the Fell’s Point neighborhood of Baltimore
City; two locations in Annapolis and Arundel Mills Mall in Anne Arundel
county one location in Howard County in Columbia.

“The Hammer & Nails brand has truly discovered an untapped sector of the
massive health and wellness industry – no one is delivering
male-centered grooming services the way we are,” said Michael Elliot,
founder and CEO of Hammer & Nails. “We’re still at the ground floor of
our development in Maryland, making it an exciting expansion region for
us. We’re eager to bring our concept to a diverse group of new customers
in the area.”

The first and only corporate-owned location opened in November of 2013
on Melrose Avenue in Los Angeles and since then gross revenues have
swelled. The system will be opening its first franchise locations this
year, with five slated to open by the end of this summer. Guests are
sure to feel welcome in new Hammer & Nails locations as they relax in
ultimate man cave nirvana the moment they enter the shop. Locations have
a low-lit and luxurious atmosphere with dark wood and steel detailing,
oversized Bison leather chairs, personal TVs and noise cancelling
headphones, and complementary beverages.

As the only niche male grooming franchise available, Hammer & Nails has
a first-to-market advantage in the ever-growing $21B male grooming
industry. For more information about the Hammer & Nails franchise
opportunity, visit www.hammerandnails-franchising.com.

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to
provide hand and foot care, manicures and pedicures, haircuts and shaves
to every type of male in man cave nirvana. After offering a franchise
opportunity in 2015, the brand has awarded licenses for more than 200
shops and is working to have 250 locations open and operating by 2022.
To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/

Contacts

Fishman Public Relations
Mary Pattara, 847-945-1300
mpattara@fishmanpr.com