Hanes Hosiery and Maidenform Shapewear and Hosiery Kick Off Fall Season at College Fashion Week

Brands partner with Her Campus as exclusive hosiery and shapewear

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Hanes Hosiery and Maidenform shapewear and hosiery
have announced the brands’ sponsorship of College Fashion Week 2016
presented by Her Campus. Through this new partnership, Hanes and Maidenform
will supply collegiate runway models with fall styles to seamlessly
complete each look.

Runway shows will take place in four key markets across the United
States, kicking off in Boston and traveling to New York, Chicago and Los
Angeles. Hanes Hosiery and Maidenform shapewear and
hosiery will showcase fall 2016 collections at interactive booths during
each event and provide samples to college students in the four cities.

Products on display will include the new Hanes Hoisery Cool
Comfort with a wicking benefit in the panty and leg, which has high
purchase interest among college-age students according to recent
HanesBrands consumer insights research, and Maidenform Sleek
Smoothers, which create a seamless silhouette under the perfect
interview outfit.

“This multi-branded sponsorship allows Hanes Hosiery and Maidenform
shapewear and hosiery to engage with more than 3,000 consumers – on the
runway and through in-person sampling opportunities,” says Tricia
Bouras, vice president/general manager of shapewear and hosiery at
HanesBrands. “We’re also excited to have InStyle and StyleWatch
on board as media sponsors, providing both print and online support that
will boost exposure to an additional 15 million consumers.

“The Her Campus audience is right on target for both the Hanes Hoisery
and Maidenform brands to engage the millennial customer,” Bouras
continues. “Hanes Hoisery and Maidenform are focused on
inspiring college women to feel confident and look their best as they
begin careers, and we’re thrilled to partner with Her Campus to
celebrate college women across the country.”

In addition to the Cool Comfort fabric, Hanes Hoisery will also
debut Comfort Flex wide waistband on Seasonless tights with X-Temp
technology, which ensures all-day comfort. New fashion styles include
shimmering Lurex tights, Mod Geo, Chevron and Dot tights, each with
unique colors and patterns that stand out in a crowd.

Hanes Hosiery provides classic and feminine options, as well as
fun fashion styles to perfectly suit every college woman’s interests and
needs,” Bouras notes. “From job interviews to nights out on the town, Hanes
offers exactly what everyone looks for in legwear without
sacrificing style for comfort.”

Other Maidenform shapewear products on hand will include
Bodybriefers, Waistsnippers, Hi-Waist Boyshorts, Fat Free Dressing
Camisoles and Sleek Smoother Tanks, all of which will featured on the
runway during College Fashion Week. The brand will also bring Sexy
Shaping Hosiery, which include a design accent and now includes X-Temp
technology that adapts to body temperature.

“The Maidenform brand exudes confidence, energy and spontaneity, and the
Maidenform woman has a vivacious spirit, a clever wit and a captivating
charm,” Bouras explains. “The brand is a perfect fit – from the
workplace to formal events.”

The Hanes Hosiery and Maidenform fall collections are
available at Macy’s stores nationwide and online at One
Hanes Place
. X-Temp tights are $19.50 MSRP or 2/$30; fashion tights
start at $12 MSRP; Cool Comfort fabric styles start at $10 MSRP. Maidenform
hosiery styles retail for $20 MSRP. Maidenform shapewear styles
range from $36-$66 MSRP.

For additional information on Hanes Hosiery, please visit: One
Hanes Place
; Facebook: Hanes Hosiery;
Instagram and Twitter: @HanesHosiery.

For additional information on Maidenform hosiery and shapewear,
please visit: One
Hanes Place
; Facebook: Maidenform;
Instagram and Twitter: @Maidenform.

About Hanes Hosiery

Hanes Hosiery is the leading brand of women’s hosiery that
transforms your day, making you feel more confident, special and looking
your best. With its innovative design and superior fit, Hanes Hosiery
offers the best in comfort and flattering appearance. Hanes Hosiery
lines include the popular Silk Reflections, Absolutely Ultra
, Alive, Smooth Illusions, and Hanes Plus. Hanes
is part of HanesBrands Inc. (NYSE: HBI). Cool Comfort,
Comfort Flex, X-Temp and Seasonless are registered
trademarks. For additional information, visit www.onehanesplace.com

About Maidenform

An intimate-apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties, shapewear and hosiery
to women with an active lifestyle, a sense of style and an appreciation
for the way they look. Maidenform products may be found in leading
department stores, national chain stores and direct-to-consumer online
and via outlet stores. Maidenform is part of HanesBrands (NYSE: HBI). Sleek
and X-Temp are registered trademarks. For
additional information, visit www.maidenform.com.

About Her Campus

Her Campus Media (HerCampus.com) is the #1 global community for college
women with a monthly multi-platform reach of more than 20 million users.
HerCampus.com features national content on Fashion, Beauty, Life, Love,
Career, Health, News, Entertainment, DIY, LGBTQ+, High School, and Real
World, supplemented by local content from 300+ campus chapters
nationwide and in nine countries. In addition, Her Campus offers an
email newsletter, Her Campus Blogger Network, High School Ambassador
Program, Her Conference, College Fashion Week®, Her Campus Tour, Her
Campus Shop, and even more products, programming and tools to fulfill
its mission of serving college women across every platform.


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Sydney Cooper, 646-205-3573
Wallace, 336-519-6250