Hasbro and Harmonix Turn Up the Volume, Debut Pre-Order for the Music-Mixing Game DROPMIX

Now Available for Pre-Order in the U.S. at DropMix.com and in Stores
September 24

Game Features Three Play Modes and Hit Songs from Blink-182, Bruno
Mars, Carly Rae Jepsen, Dolly Parton, Fifth Harmony, Imagine Dragons,
MGMT, Outkast, Sia, Skrillex, Vampire Weekend, The Weeknd, Weezer, and
Many More

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc
. (NASDAQ: HAS), a global play and entertainment company, has
opened pre-orders in the U.S. for the highly anticipated DROPMIX
music-mixing game developed in collaboration with video game developer
Harmonix Music Systems, Inc. DROPMIX uses cutting-edge technology to
empower players to create unique mixes with their favorite hit songs by
playing cards on a game board connected to a mobile app. Pre-orders for
DROPMIX can be now be placed online at DropMix.com,
with orders shipping September 24.


DROPMIX is a first-of-its-kind competitive gaming experience that blends
physical and digital play to give players a fresh way to combine their
favorite artist and songs and discover new ones. When a DROPMIX Card is
placed on a Mix Slot, the electronic DROPMIX Board immediately starts
playing the corresponding part of the song (bass, beat, loop or vocals)
noted on the card. The board reads up to five DROPMIX Cards at time,
using NFC chip-enabled cards, and the proprietary software in the app
seamlessly combines the music within each card to create a unique mix.

“We are one step closer to fans being able to get their hands on the
DROPMIX game and begin to create and discover their own mind-blowing
music mixes with their friends,” said Samantha Lomow, senior vice
president of Hasbro Brands. “Featuring some of the biggest hits from a
variety of genres, the DROPMIX game offers a first-of-its kind music
gaming experience that we can’t wait for fans to experience.”

DROPMIX features three gameplay modes, including the just announced
Freestyle Mode, to offer players both competitive and solo play
experiences:

  • Freestyle Mode: A solo play mode where players can build the
    ultimate mix picking any artists, genres or song parts. No rules –
    play any card in any slot! Players can save their mixes in the DROPMIX
    app and share them with friends at any time!
  • Party Mode: A team-based game where players race against
    the clock to achieve the highest score by matching requests made via
    the DROPMIX app. Every request answered rewards points based on how
    quickly players place their cards down. Answer all the requests
    accurately to unlock a bonus round and push your score even higher.
  • Clash Mode: A head-to-head competitive mode where players need
    to think strategically to dominate the mix. By carefully choosing and
    building decks, players can use different abilities to score points or
    block opponents as they race to be the first to reach 21 points.

DROPMIX cards feature some of the biggest hits in Pop, R&B, Dance,
Indie, Country, Rock and Hip-Hop from around the world that players can
combine in unexpected ways. Today, Hasbro is also unveiling fifteen new
additional songs including:

  • BLINK-182 – “ALL THE SMALL THINGS”
  • BRUNO MARS – “24K MAGIC”
  • CARLY RAE JEPSEN – “CALL ME MAYBE”
  • DOLLY PARTON – “JOLENE”
  • MARKY MARK & THE FUNKY BUNCH – “GOOD VIBRATIONS (FT. LOLEATTA
    HOLLOWAY)”
  • OUTKAST – “MS. JACKSON”
  • PANIC! AT THE DISCO – “EMPEROR’S NEW CLOTHES”
  • VAMPIRE WEEKEND – “A-PUNK”
  • WALK THE MOON – “SHUT UP AND DANCE”

    Among others!

Previously announced hit tracks include:

  • FIFTH HARMONY – “WORK FROM HOME”
  • IMAGINE DRAGONS – “RADIOACTIVE”
  • MGMT – “KIDS”
  • SIA – “CHANDELIER”
  • SKRILLEX – “BANGARANG (FT. SIRAH)”
  • THE WEEKND – “CAN’T FEEL MY FACE”

    And many more!

The DROPMIX Music Gaming System, which includes an electronic DROPMIX
Board and 60 DROPMIX Cards across multiple music genres, will be
available at major retailers and online on September 24 for the
suggested retail price of $99.99. In addition to the 60 DROPMIX Cards in
the Music Gaming System, Hasbro will release Playlist Packs with 16
DROPMIX Cards for the suggested retail price of $14.99 and Discover
Packs with five DROPMIX Cards for the suggested retail price of $4.99.
Additional cards will be rolling out on an ongoing basis to allow
players to collect and curate custom decks and create new and unexpected
soundtracks each time they play. Players must also download the DROPMIX
app which will be free on the App Store for iPhone and iPad and on
Google Play for Android devices.

For more DROPMIX images and assets, visit newsroom.Hasbro.com.

About DROPMIX

DROPMIX is a dynamic and fast-paced music-mixing game that uses powerful
technology to give players a new way to create surprising music mixes
while competing and connecting with friends. DROPMIX was developed as a
collaboration between Hasbro and award-winning video game developer
Harmonix. The game will be available at major retailers and online
September 24, 2017. Playlist Packs and Discover Packs will also be
available in September 2017. Find out more at: www.DROPMIX.com.
Fans can stay up to date on the latest #DROPMIX news by following
@DROPMIXgame on TwitterFacebookInstagram and
Snapchat and at www.DROPMIX.com.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences
. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About Harmonix

Harmonix Music Systems, Inc., based in Boston, MA, and established in
1995, is the leading developer of groundbreaking music-oriented video
games including Rock Band and Dance Central. Harmonix was founded to
invent new ways for non-musicians to experience the unique joy that
comes from making music and has pioneered music and rhythm gaming in the
US. For more information, please visit www.harmonixmusic.com.

©2017 Hasbro, Inc. Hasbro and all related titles and logos are
trademarks of Hasbro, Inc. ©2017 Harmonix Music Systems, Inc. DROPMIX,
Harmonix and all related titles and logos are trademarks of Harmonix
Music Systems, Inc. All rights reserved. All other marks are the
property of their respective owners.

HAS-B

Contacts

Hasbro, Inc.
Jen DeAngelis, 401-727-6833