Hasbro Announces New Leadership for Wizards of the Coast

Chris Cocks Joins as President of Wizards of the Coast from
Microsoft

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc
. today announced that Greg Leeds has resigned as President of
Wizards of the Coast, and will be replaced by Chris Cocks who joins the
company from Microsoft. Wizards of the Coast, a subsidiary of Hasbro,
offers games and entertainment under world-renowned brands such as
MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and DUEL MASTERS. Leeds has
served as the President of Wizards of the Coast since 2008, and started
at Hasbro in 2001. He will stay on to ensure a smooth transition to
Cocks, who will officially join the team in Seattle on June 6.


“We are incredibly thankful to Greg for the tremendous contributions he
has made to Hasbro, especially during his time leading Wizards of the
Coast,” said John Frascotti, President, Hasbro Brands. “Today, thanks to
Greg’s commitment and passion, Wizards of the Coast’s brands are
stronger than ever. Though MAGIC: THE GATHERING was introduced more than
20 years ago, it is more relevant and popular today than it’s ever been,
with a record number of people around the world playing the game and
participating in MAGIC organized play events.”

Leeds will be replaced by Chris Cocks, who most recently served as Vice
President, OEM Technical Sales at Microsoft Corporation, where he led a
global sales and technical engagement team. Prior to his eight-year
tenure with Microsoft, Chris served as Vice President of Educational
Games at LeapFrog, where he led a cross-discipline team to drive
hardware planning, software design and development, marketing and
channel management. He began his career in brand management at Procter &
Gamble and served in product management and marketing leadership
positions in Xbox and MSN, including work on hit franchises like Halo
and Fable, prior to joining Leapfrog. Cocks is an avid player and fan of
Wizards of the Coast brands, including MAGIC: THE GATHERING and DUNGEONS
& DRAGONS.

“We’re very excited to welcome Chris to the Wizards of the Coast
family,” said Frascotti. “As an avid fan and player with extensive
digital experience, I’m confident Chris is the right person to help us
build on the tremendous momentum around our brands and take the
franchise to the next level by delivering exciting new experiences to
our growing and passionate fan base around the world.”

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
products licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About Wizards of the Coast, LLC

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is
the leader in entertaining the lifestyle gamer. Wizards’ players and
fans are members of a global community bound together by their love of
both digital gaming and in-person play. The company brings to market a
range of gaming experiences under powerful brand names such as MAGIC:
THE GATHERING, DUNGEONS & DRAGONS, and DUEL MASTERS. Wizards is also a
publisher of fantasy series fiction with numerous New York Times
best-sellers. For more information about our world renowned brands,
visit the Wizards of the Coast Web site at www.wizards.com.

© 2016 Hasbro, Inc. All Rights Reserved.

HAS-PR

Contacts

Hasbro, Inc.
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com