Hasbro, Inc. Appoints John Frascotti to President

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PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc.
(NASDAQ: HAS) today announced the promotion of John
Frascotti to President, effective immediately. Mr. Frascotti continues
to report to Brian Goldner who, with today’s appointment, becomes
Chairman and Chief Executive Officer of Hasbro, Inc.


In this role, Mr. Frascotti will continue to lead Hasbro’s product
design and development, global marketing, digital gaming, entertainment
and consumer products initiatives.

“John’s strategic vision and consumer-centric approach to our brands and
our business, combined with his authentic leadership style, has played a
pivotal role in our evolution from a traditional toy and game company to
a global play and entertainment leader,” said Mr. Goldner. “He has been
a critical member of our senior management team for nearly 10 years and
I look forward to continuing to work alongside him as we, together with
our leadership and teams around the world, take Hasbro to new levels of
success into the future.”

Mr. Frascotti joined Hasbro in 2008 as Chief Marketing Officer and in
2014 became President of Hasbro Brands. During his tenure, he has played
a critical role in the re-imagination and re-invention of Hasbro’s
world-class portfolio of brands including TRANSFORMERS, NERF, MY LITTLE
PONY, MONOPOLY, MAGIC: THE GATHERING and PLAY-DOH, in addition to
numerous other brands in the company’s portfolio. His experience in
brand building, brand marketing, digital marketing, and entertainment to
has contributed to expanding the reach of these brands globally.

“I am humbled and honored to take on the role of President of this
phenomenal company,” said Mr. Frascotti. “I believe the strength of our
brands and the quality of our teams around the world is unparalleled and
there remains enormous potential in both to drive further momentum in
our business and develop our brands across platforms to meet the
evolving needs of our global consumers.”

Before joining Hasbro, Mr. Frascotti served in several senior executive
positions at Reebok International Ltd. including Senior Vice President
of the Sport Division where he managed the company’s largest global
business segment.

He is also is a member of the Board of Directors of Corus Entertainment
in Toronto, Canada, and was recognized by Forbes Magazine as one of top
5 most influential CMO’s amongst the top 500 companies in Forbes Global
2000 Biggest Public Companies list.

He received his BA in Economics from Yale, where he graduated Phi Beta
Kappa and Summa Cum Laude, and his law degree from Harvard.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-IR
HAS-C

Contacts

Hasbro, Inc.
Media Contact:
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com
or
Investor
Contact:
Debbie Hancock, 401-727-5401
debbie.hancock@hasbro.com