Hasbro, Inc. Supports Local Schools with Introduction of No Bully Initiative

Guía de Regalos

Pawtucket, RI Celebrated as the First City in New
England to Adopt the Program District-Wide

Groundbreaking No Bully Program Teaches Student
Empathy to Stop Bullying and Cyberbullying

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc.
(NASDAQ:HAS),
the Pawtucket School Department, and the City of Pawtucket, RI today
announced a partnership with No
Bully
®, a non-profit organization that trains schools how to
leverage student empathy to stop bullying. With this district-wide
program, made possible through the generosity of Hasbro, the city of
Pawtucket takes a leadership position in the national fight against
bullying. Supported by Hasbro’s long tradition of empowering children
and as part of the company’s ongoing effort to promote peace and
kindness, Pawtucket is the first district in New England to adopt the No
Bully program department wide and declare itself a ‘Bully Free’ city.

“We are excited to take a proactive step in the national fight against
bullying to help create positive environments for the children that live
in our hometown of Pawtucket,” said Karen Davis, Senior Vice President
of Global Philanthropy and Social Impact, Hasbro, Inc. “Our purpose it
to make the world a better place for children and their families, so we
look forward to introducing the right tools and resources to teachers
and students so they can become part of the solution in preventing
bullying in our community.”

The No Bully System®, a proactive step-by-step process and set of
interventions to prevent and stop bullying in schools, will be
implemented throughout the 2015-2016 school year in all 17 schools
across the Pawtucket School Department.

“Our non-punitive No Bully system has a 90% success rate, creating
bully-free campuses for over 120,000 students nationwide,” said Nicholas
Carlisle, founder, No Bully. “We look forward to bringing our program to
the city of Pawtucket to help them move towards their goal of becoming a
bully-free city.”

No Bully will train all teachers across the Pawtucket school department
how to recognize and interrupt student bullying through a series of
interventions for responding to bullying, depending on the severity of
the incident. A core team of teachers at each school site will learn to
become Solution Coaches® and bring together Solution Teams® of students
to become proficient in resolving incidents of bullying and harassment.
Throughout the year, parents will be invited to attend workshops across
the city where they can also learn how to prevent their child from being
a bully or a target.

“Hasbro has been a valued partner in the Pawtucket community for many
years and has always been committed to making a difference in our city,”
said Don Grebien, Mayor of Pawtucket, Rhode Island. “The No Bully
program teaches valuable life lessons and will help us to develop the
future leaders of our community. We are grateful for that partnership
and support which has enabled us to implement this impactful program
into our schools.”

To learn more about No Bully, please visit www.nobully.org.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

About No Bully

No Bully is a San Francisco based non-profit organization that partners
with schools nationally and internationally to implement a non-punitive
and highly effective solution to end bullying and harassment. Research
studies show that teachers and staff trained in the No Bully System®
succeed in stopping student bullying in at least 90% of cases. Today, No
Bully is helping schools in the US – from Hawaii to Delaware – and in
Asia and Europe – stop bullying and transform into learning
communities which are inclusive of everyone.

HAS-PR

Contacts

Litzky Public Relations
Melissa Winston, 201-222-9118
mwinston@litzkypr.com
or
Leah
Schwint, 201-222-9118
lschwint@litzkypr.com