Hasbro Launches “Companion Pets” for Seniors

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Global Company Introduces New JOY FOR ALL
Brand; Created to Provide Joy and Companionship to Older Adults

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc
. (NASDAQ: HAS), a global company committed to creating the
world’s best play experiences, is bringing joy, fun, and happiness to an
entirely new demographic this winter through an animatronic pet with
soft fur, soothing purrs, and pleasant meows: Hasbro’s JOY FOR
ALL™ Companion Pet Cat.

The Joy For All brand, which launched Nov. 13 with its first product
line, Companion Pets, is Hasbro’s first foray into products designed
specifically for seniors. The brand was inspired by consumer feedback
highlighting the appeal of certain Hasbro toys and games for seniors,
and the development of Companion Pets was informed by extensive consumer
research with older adults and their caregivers nationwide.

“We heard from seniors across the country that companionship was
important to their happiness. Many live alone, miss having a pet, or are
no longer able to care for a pet,” said Ted Fischer, vice president of
business development at Hasbro. “While it’s not a replacement for a pet,
the JOY FOR ALL Companion Pet Cat is a life-like alternative that can
provide the joy and companionship of owning a real pet, without the
often cumbersome responsibilities.”

JOY FOR ALL Companion Pets build on Hasbro’s 15 years of expertise in
animatronic technology and incorporate new innovations including
exclusive technology that enables a purring experience the user can
actually feel. Companion Pets respond to petting, hugging and motion
through built-in sensors, authentic cat sound effects, and soft fur
inspired by real felines.

In addition to captivating seniors, JOY FOR ALL Companion Pets can help
enhance the interaction between caregivers and their loved ones by
incorporating lighthearted fun, joy, and laughter into time spent
together.

“Whether it’s one-on-one time between caregivers and recipients, or
multi-generational play with parents, children, and grandchildren, we’re
excited to enable families and friends of all ages to connect more
deeply through the universal language of play,” Fischer said.

The JOY FOR ALL Companion Pet cat is available for purchase on
JoyForAll.com. The cat is offered in three different fur colors: silver,
creamy white, and orange tabby. To learn more about the JOY FOR ALL
brand, visit JoyForAll.com.

HAS-PR

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

Contacts

Litzky Public Relations
Stephanie Vermillion/Maria Sallustio,
201-222-9118
svermillion@litzkypr.com
msallustio@litzkypr.com