Hasbro Launches Historic Worldwide Vote Asking Fans to Pick All Eight MONOPOLY Tokens

Guía de Regalos

Iconic Scottie Dog, Wheelbarrow And Boot Token Rally To Keep Their
Spot in the MONOPOLY Game

PAWTUCKET, R.I.–(BUSINESS WIRE)–Will MONOPOLY fans vote to keep the Scottie dog token in the game? Hasbro,
Inc
. (NASDAQ: HAS) today announced the MONOPOLY Token Madness Vote,
which leaves the fate of the eight current MONOPOLY tokens, including
the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship
and cat in the hands of the fans. Starting today through January 31,
fans worldwide can visit www.VoteMonopoly.com
to choose eight tokens that they’d like to see in the next generation of
the MONOPOLY game. Fans can pick eight tokens from a list of more than
50 contenders including the current tokens and new options such as a
penguin, rubber ducky and bunny slipper. Hasbro will reveal the results
of the vote on World MONOPOLY Day, March 19.


“The MONOPOLY Token Madness Vote lets our passionate fans choose all
eight tokens in the MONOPOLY game and no token – not even the Scottie
dog — is safe!” said Jonathan Berkowitz, senior vice president of
marketing for Hasbro Gaming. “Only time will tell if fans will decide to
stay with the classics, keep a few favorites or pick an entirely new
line up of tokens.”

The fan-picked MONOPOLY tokens will be updated in the MONOPOLY game
hitting shelves this August. Hasbro will also introduce the MONOPOLY
Token Madness Edition which includes the current eight tokens, plus
eight golden colored tokens included in the vote, available
now
for the approximate retail price of $19.99.

MONOPOLY tokens have been a key element of the game since it was
introduced in 1935. The car, thimble, boot, top hat and battleship were
among the original set of MONOPOLY tokens while the Scottie dog and
wheelbarrow were added in the early 1950s. In 2013, fans voted the cat
token as the newest Monopoly game piece while the iron token was retired
after receiving the lowest number of fan votes.

MONOPOLY is the world’s favorite family game brand and is enjoyed by
more than one billion players in 114 countries across the globe. Fans
can engage with the MONOPOLY brand across many platforms and formats
including live events, fashion licensing, digital gaming, casino
gambling and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com,
Facebook.com/Monopoly
, @HasbroNews
on Twitter and @Hasbro
on Instagram.

For additional images and information on the MONOPOLY game and MONOPOLY
tokens, visit our online
newsroom
.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF, MY
LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and
MAGIC: THE GATHERING, as well as premier partner brands. The
Company’s Hasbro Studios and its film label, Allspark Pictures, are
building its brands globally through great storytelling and content on
all screens. Through its commitment to corporate social responsibility
and philanthropy, Hasbro is helping to make the world a better place for
children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-B

Contacts

Litzky Public Relations
Christie Damato, 201-222-9118
x 27
cdamato@litzkypr.com
or
Hasbro
Global Communications
Jen DeAngelis, 401-727-6833
Jen.deangelis@hasbro.com