Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’

First-of-Its-Kind Convention Will Bring Fans and Families Together
for Three Days of Immersive Entertainment Experiences, Talent and
Character Appearances, Panels and More in September 2017

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today Hasbro,
Inc.
(NASDAQ:HAS), a global play and entertainment company,
announced it is creating the first-ever HASCON fan and family convention
in September 2017. The massive event, which will be held in Providence
at the Rhode Island Convention Center and Dunkin Donuts Center from
September 8-10, 2017, will treat attendees to three unforgettable days
featuring a celebration of Hasbro’s powerful characters and stories,
including live interactive experiences, exclusive products, talent
appearances, panels and much more.

From bringing the first action figure to life with G.I. JOE, to creating
a world where robots are truly ‘more than meets the eye’ with
TRANSFORMERS,
Hasbro’s brands have always overflowed with rich
stories and dynamic, multi-faceted characters, providing an incredible
platform to capture the imaginations of fans of all ages. The premiere
HASCON event will bring the magic of decades of storytelling under one
roof for the ultimate, immersive Hasbro fan and family experience.
Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF,
MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will
be reimagined through dynamic stage performances and unique
opportunities for fans to engage with their favorite characters. In
addition to interactive experiences designed to offer attendees a
glimpse into Hasbro’s imaginative storytelling in action, visitors will
have the chance to see first-look previews of Hasbro’s biggest
television and movie series, attend panels and meet-and-greets with
celebrities and creative talent associated with Hasbro brands, take part
in Hasbro Gaming competitions and purchase special limited-edition
Hasbro products.

“Hasbro is home to many of the world’s most recognizable brands, each of
them with their own group of passionate and engaged fans,” said John
Frascotti, President of Hasbro Brands. “HASCON will deliver an
extraordinary peek behind the curtain of our brands, storytelling, and
iconic characters while giving us the opportunity to invite fans and
families to our hometown for the most memorable, unified Hasbro
experience ever.”

For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com

About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-PR

Contacts

Hasbro, Inc.
Crystal Flynn, 401-727-5129
Crystal.Flynn@hasbro.com