Hayneedle.com Launches New iOS Mobile App with Visual Search and Apple Pay

App provides consumers a smarter way to find, save and purchase
furniture and décor

OMAHA, Neb.–(BUSINESS WIRE)–Hayneedle.com,
a leading online retailer of indoor and outdoor home furnishings and
décor, announced today the launch of its new iOS mobile app, providing
consumers a smarter way to shop the pieces they love for the place they
love most.

The Hayneedle app includes a visual search functionality that helps
customers find exactly what they’re looking for, and then make a
purchase with a simple click of a button.

“We have an opportunity to create an experience for our customers that
makes shopping for their homes more enjoyable. With the app’s visual
search functionality, consumers can take an image of a piece of
furniture they like in a friend’s home or even from a magazine, and they
will then be provided with similar products they can directly purchase
from hayneedle.com,” says Ryan Paulson, VP of Technology for Hayneedle.

In addition to its visual search capabilities, the Hayneedle app
provides other benefits including the ability for users to search based
on their style preferences, save items to a favorites list and complete
their purchase quickly and securely via Apple Pay. Users are also
offered the convenience of having instant access to Hayneedle’s best
prices and limited time offers in the ‘Deals’ section of the app.

“We continue to stay focused on bringing new solutions to the market
that immediately benefit all our customers, making shopping for the home
better, easier and more convenient,” continued Paulson. “Our app will
continue to evolve as we work closely with our customers to understand
how they are engaging with it and where we can expand the functionality
to provide the best online shopping experience in the industry.”

To download Hayneedle’s mobile app on an iPhone device visit hayneedle.com/mobile-app.cfm.

About Hayneedle
What started in 2002 as hammocks.com has
evolved into hayneedle.com today – one of the nation’s leading online
retailers for indoor and outdoor home furnishings and décor, offering a
deep assortment from brands customers trust plus its own unique, quality
furniture designs at affordable prices. Based in Omaha, Nebraska, the
company employs more than 1,000 people nationwide and is part of the
Walmart family of brands. Learn more at hayneedleinc.com
and explore hayneedle.com
to find pieces you’ll love for the place you love most.


Delaney Nelson, 402-715-3360
PR Brand
Marketing Specialist
Cell: 760-271-9123