& Shoulders®, official shampoo of the National Football League
(NFL), announced today that New York Giants wide receiver Odell Beckham
Jr. is kicking off the season as their newest hair ambassador. Odell
joins retired Pittsburgh Steeler, Troy Polamalu, whose hair and scalp
reached legendary status with Head & Shoulders over the last six years,
paving the way for Odell’s hair and scalp – and shoulders – to achieve
“I’m honored to be chosen as the new Head & Shoulders hair ambassador.
It’s an iconic brand that I trust to take care of my hair and scalp.
Troy Polamalu and his legendary hair have left a big helmet to fill, but
I’m ready to take on this role and join the Head & Shoulders family,”
said Beckham Jr.
Recognized for his great football talent, as well as his iconic hair and
unique sense of style, Odell was a natural fit for the brand. Odell rose
to superstardom last season, winning Offensive Rookie of the Year and an ESPN
ESPY Award for his famed one-handed catch. How is he preparing for his
second NFL season? With confidence and no distractions. “Thanks to Head
& Shoulders, I know my hair and scalp are healthy, so I can stay focused
on the field and perform my best,” said Beckham Jr.
Starting today, fans can see Odell in his first ad for Head & Shoulders
on the brand’s YouTube
channel. The ad highlights Odell’s shoulders and all that he carries on
them: hopes, dreams, his reputation, and the admiration of his fans. His
shoulders were made to carry greatness – not dandruff.
About Head & Shoulders
With 50 years of proven scalp
care technology and success, Head & Shoulders continues to be a trusted
daily grooming staple of professional athletes as the Official Shampoo
of the National Football League. Check out @HeadShoulders
on Twitter throughout the NFL season for live updates and exclusive
content and grooming tips from Odell Beckham Jr.
About Procter & Gamble
P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
Marina Maher Communications
Madeleine Spagnola, 212-485-6271