Introduces Plan Finder Tool, Better Insurance Shopping Experience

Company Uses Technology to Help Lessen the Stress of Finding the Right
Health Plan

LOS ANGELES–(BUSINESS WIRE)–#ACA–, the leading website where consumers can compare and
choose their health insurance plan, unveiled new enhancements to its
product that makes finding the right health plan more intuitive.

Its new plan finder tool enables consumers to answer a few questions
about how they intend to use their health insurance plan, and the
recommendation engine technology shows them their best choices.

Other enhancements to include:

  • A streamlined and intuitive shopping experience
  • Insurance lingo explanations along the way
  • Side-by-side plan comparisons
  • Cost savings to consumers with insurance
  • New Customer Care Center with agents and representatives who help
    consumers over the phone

The new product enhancements follow other recent announcements at, including the opening of a new Customer Care Center
staffed with live agents and representatives.

“We’ve gone directly to the consumer, asked them what they’ve needed,
and built it. While we can’t control the price of plans, we can enable
people to shop smarter by giving them tools to help choose the right
one,” said’s CEO, Patrick Quigley.’s surveys of insurance consumers over the last three
years indicated that about 1/3 of survey respondents were surprised to
find they had to pay out-of-pocket costs for medical treatments and
prescriptions drugs, while some were surprised to find treatment not
covered at all.

“Health insurance is confusing. Our goal is for each of our consumers to
leave the experience knowing exactly what their plan
covers, and the out-of-pocket costs they will be responsible for,”
Quigley said.

empowers consumers to shop smarter for health insurance. We provide the
most valuable comparison tools and comprehensive information so
consumers can make the best decision about their coverage. At the same
time, we help carriers connect directly with consumers who are shopping
for insurance. Since 2012, we’ve helped more than 25 million people
choose their plans.
has been recognized as one of the 100 Fastest-Growing Companies in Los
Angeles for three years in a row by the Los Angeles Business Journal.
Learn more at

Liz Deranja