From the founder of Wyldfire’s ladies-led dating app, Heartbeat
initiates a new language of online dating
SAN DIEGO–(BUSINESS WIRE)–The founder of Wyldfire,
the ladies-led dating app, announces today its plans to launch
Heartbeat, a new Snapchat-style video model for online dating. This
marks the first of any dating network to enable mobile video and sharing
as part of its match discovery platform.
“Young people haven’t had a dating product that lets them communicate in
their language,” said Wyldfire and Heartbeat Founder, Brian Freeman.
“The current dating app format feels far too hook-up-focused. Instead,
Heartbeat is about establishing genuine human connection, in an instant,
without allowing creeps to take the reins. This is the future of online
Heartbeat is an entirely new product with Wyldfire’s same commitment to
safety. Guys signing up on Heartbeat must be approved by Heartbeat’s
team of girls and live video chat can only be initiated by females.
Video shot by people nearby – or “Heartbeats” – will provide an
already-popular mechanism to meet new people in an engaging,
content-driven environment. In line with Heartbeat’s mission to protect
the female user, video will not only help personalize dating profiles,
but authenticate users as well by offering a short glimpse into users’
“For the first time in online dating, you can meet someone through video
and feel safe about it,” says Freeman. “Video can only thrive within
this type of trusted environment.”
Heartbeat’s “BAE Watch” will keep hearts throbbing with a proprietary
matching algorithm that will serve up daily match suggestions for users.
Guys seeking additional searchability and compatibility suggestions from
the BAE Watch algorithm can boost their membership to VIP status for an
Heartbeat is set to launch on November 20, 2015. To be among the first
to use the app, singles can sign up now at www.GetHeartBeat.co.
From the founders of Wyldfire, Heartbeat is
the first dating app to incorporate video – or “heartbeats” – to
discover potential matches. By offering a glimpse into users’ everyday
lives, Heartbeat offers deeper connections and validation of user
profiles. Keeping safety top of mind, guys must be pre-approved by
Heartbeat’s team of girls and only the females can initiate live video
chats. Heartbeat will launch in November, 2015.
Brenda Manea, 714-904-8592