Heinz Introduces New Pickle Chip Flavors for First Time in Half a Century

New Flavors to Debut at July 15-16 ‘Picklesburgh’ Festival

have been at backyard BBQs, family parties, and in lunches
and dinners for more than a century. This month Heinz will introduce its
first new flavors of pickle chips in more than 50 years – Sweet & Spicy
Pickle Chips and Spicy Garlic Pickle Chips – at Picklesburgh,
a two-day festival held July 15-16 in Pittsburgh, PA on the Rachel
Carson Bridge.

“Heinz has a legacy of delivering great tasting, quality products,” said
Federico Arreola, Head of Marketing, Kraft Heinz. “Pickles have been
part of the brand’s heritage since the 19th century. We’re
excited to bring innovation to the category that will enhance our
consumers’ favorite foods with new and bold flavors.”

The launch of the delicious new flavors will be a highlight at
Picklesburgh, which was attended by more than 70,000 people last year.
Heinz will be offering festival goers a chance to taste test both of the
new pickles and cast a vote for their favorite.

The new flavors come in 16-ounce glass jars featuring the iconic Heinz
Keystone Logo. The suggested retail price is $2.79. Heinz Sweet & Spicy
Chips are a perfect balance of crushed red pepper and our secret sweet
brine. Heinz Spicy Garlic Chips are made with real garlic and red pepper.

The new pickles will launch in all Giant Eagle locations on July 15 with
a nation-wide rollout scheduled for late summer in national retailers
such as Walmart and Target. Consumers can visit www.heinzpickles.com
to learn more about the new flavors and cast their vote.

For those looking for a unique summer festival in one of America’s
greatest cities, visit www.picklesburgh.com
to learn more. Coordinated by the Pittsburgh Downtown Partnership,
Picklesburgh, is a one-of-a-kind culinary celebration. Admission is free.


The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.


Pittsburgh Downtown Partnership (PDP) is a dynamic, nonprofit
organization comprised of business and community leaders, property
owners, civic organizations, foundations and residents who provide
energy, vision and advocacy for Downtown Pittsburgh. Working
collaboratively with its partners, the PDP strives to create a positive
Downtown experience for residents, workers and visitors alike. The PDP’s
strategic initiatives include clean and safe services, transportation,
and economic development and advocacy. For more information, visit www.DowntownPittsburgh.com.


Kraft Heinz Company
Judy Sapos, 412-237-3474 or 412-585-1434
Scott Henry, 412-321-0879 or 412-523-3010