“Leaks Can’t Stop Me Now” is the Second Video Produced as Part of a
Multi-Brand Kimberly-Clark Partnership with HelloFlo
NEW YORK–(BUSINESS WIRE)–HelloFlo, the flagship women’s health platform of SheKnows Media, a
leading women’s media company with 81 million unique visitors per month*
and 285 million social media fans and followers, and Kimberly-Clark’s Poise
brand reveal “Leaks Can’t Stop Me Now,” a humorous musical video
designed to ignite open, direct conversation about light bladder leakage
issues affecting one in three women in the United States at various life
stages – from postpartum to menopause.
The video is the second produced by HelloFlo as part of a year-long
partnership with Kimberly-Clark’s Poise and U by Kotex brands. The
collaboration kicked off in April 2016 with “Aunt
Flo” for U by Kotex, which took a humorous approach to exploring
women’s changing relationship with their periods over the course of
“Leaks Can’t Stop Me Now,” is the brainchild of an all-female creative
team, including Naama Bloom, Founder of HelloFlo and SheKnows Media’s
Senior Vice President of Integrated Marketing, and award-winning
filmmaker, Trish Sie, who is best known for directing music videos
for the band, OK Go.
“Light bladder leakage is something that affects so many women, but we
don’t openly talk about it,” Bloom said. “In fact, some women stop doing
all the things they love because of this common health issue. The Poise
brand and I wondered what would happen if women were not ashamed to talk
about their bodies’ ‘new normal’ following childbirth or as they enter
menopause. The video that resulted, ‘Leaks Can’t Stop Me Now,’ is a
joyful, celebratory answer to that.”
Bloom added, “Poise is a brand that’s all about giving women the tools
and resources they need to live their lives confidently – a mission that
closely aligns with SheKnows Media’s and HelloFlo’s own commitment to
women inspiring women. For that, we’re thrilled to have them as a
“HelloFlo’s mission of promoting health and empowerment for women rings
true with the Poise brand,” said Rusty Zaspel, Senior Brand Manager,
Poise. “Our partnership with HelloFlo underscores the Poise brand’s
commitment to normalizing the conversation around light bladder leakage
and helping women find the best solutions for their needs.”
Go to HelloFlo.com/LBL
to watch “Leaks Can’t Stop Me Now,” and to learn more
about light bladder leakage. Visit www.Poise.com
to learn more about the Poise brand’s products. Go to www.Poise.com
to request a free sample.
More about HelloFlo and SheKnows Media can be found at corporate.sheknows.com.
* comScore, Media Metrix, Multiplatform Key Measures Report, April 2016,
Media is the number-one women’s lifestyle digital media company with
more than 81 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, April 2016, U.S.) and 275 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
SheKnows Media also organizes conferences, including #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new model that seamlessly integrates users,
editors and content creators onto a single platform designed to empower
all women to discover, share and create. Whether it’s parenting or pop
culture, fashion or food, DIY or décor, our award-winning editorial
team, Experts, bloggers and social media influencers produce authentic
and on-trend content every day. We dig deep to learn what makes our
audience tick, revealing unexpected insights on women and digital media.
Our robust, end-to-end suite of premium branded content and influencer
marketing solutions generate more than 2 billion ad impressions per
month (sources: DFP), allowing brands to distribute authentic content
and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.
Launched in 1992 by Kimberly-Clark Corporation, the Poise brand is the
market leader in Light Bladder Leakage protection products for women.
Poise offers pads and liners, which come in three different forms
(liners, ultra thins and pads) and Poise Impressa Bladder Supports, the
first, over-the-counter internal product designed to help stop leaks
before they happen. For more information and to request a free consumer
sample kit, visit www.Poise.com.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an
indispensable part of life for people in 175 countries. Every day,
nearly a quarter of the world’s population trust K-C’s brands and the
solutions they provide to enhance their health, hygiene and well-being.
With brands such as Kleenex, Scott, Huggies, Pull-Ups, U by Kotex and
Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in 80
countries. To keep up with the latest K-C news and to learn more about
the company’s 144-year history of innovation, visit www.Kimberly-Clark.com or
follow us on Facebook or Twitter.
Jenni Ottum, 480-231-4887