Help Pfizer Change The Future Of Healthy Aging

First-of-its-kind Partnership with Indiegogo Will Help Develop the
Next Big Idea in Healthy Aging

NEW YORK–(BUSINESS WIRE)–Pfizer
Inc
. is challenging people across the United States (U.S.) to
develop the next big idea in healthy aging through a unique partnership
with crowdfunding platform Indiegogo.
As the first pharmaceutical company to partner with Indiegogo, Pfizer
will tap into the 400,000-strong Pfizer Get Old community and
Indiegogo’s vast pool of entrepreneurs to submit and vote on innovative
products or services that support healthy living as we age. The best
idea will receive U.S. $50,000 in funding and an opportunity to meet
with a team of Pfizer experts to help bring it from concept to reality.

By 2030, one in five people will be over the age of 65. As a result,
people of all ages are contemplating what life will look like in their
later years, and looking for information and tools to help them lead
healthier lives. At the same time, crowdfunding is projected to account
for more funding than venture capital1 and has made it
possible for entrepreneurs to bring life-changing innovations to
fruition.

“Pfizer’s long history of being a leader in scientific discovery coupled
with Indiegogo’s expertise in helping entrepreneurs gain access to
valuable resources makes this partnership a natural fit,” said Sally
Susman, executive vice president, Corporate Affairs, Pfizer Inc. “By
challenging this community of innovators to come up with breakthrough
ideas to help us live better, we’re hoping to not only discover
cutting-edge projects that could potentially change the way we live, but
also to raise more awareness about the importance of living healthy at
every age.”

Beginning today through June 28, U.S. residents are encouraged to submit
their ideas through the Indiegogo platform at http://igg.me/getold.
Submissions must be related to health and wellness, which can include
mobile apps, wearables or other innovations. Pfizer and Indiegogo will
review submissions based on a number of criteria including level of
creativity, feasibility of the idea and its potential impact on healthy
aging. Submissions will be narrowed down to the four most innovative and
inspiring projects, which Pfizer’s Get Old community will then vote on
to help choose two finalists. Pfizer will select the overall winner.

“Every day, entrepreneurs of all ages are raising funds on Indiegogo
for innovations that improve the way people live around the world,”
said Jerry Needel, head of Indiegogo’s Enterprise Crowdfunding service,
which helps large companies validate and launch product concepts.
“Through this partnership with Pfizer, we are excited to bring our
campaigners the resources they need to bring their products to market
and truly make an impact on our future.”

Throughout the competition, all submissions will remain open for
crowdfunding through the Indiegogo platform. The project owners will
also maintain full ownership of their projects. Do you have an idea that
you think supports healthy aging? Visit the Project
Get Old Indiegogo page
to register and submit your idea now!

Not an entrepreneur, but have an eye for innovation? Visit the Get
Old Facebook page
throughout the summer to cast your votes. Together
we can help shape the future of health!

This project is part of Pfizer’s long-standing commitment to helping
people live longer, healthier lives. The company develops innovative
treatments that overcome the barriers that shorten and limit life, and
partners with healthcare professionals, healthcare systems and insurers,
academia and government to advance healthy aging.

Get Old

Pfizer’s Get Old challenges misperceptions of aging and drives
conversations that inspire people of all ages to take action on their
own health, explore new opportunities, and look forward to what’s to
come as they get older. Get Old has brought together experts and leading
partner organizations to share insights on a range of aging topics,
including health and wellness, as well as fostered candid conversations
about aging. Learn more and join the conversation at www.GetOld.com
and on our social channels: Facebook,
Twitter
and Instagram.

Pfizer Inc.: Working together for a healthier world®

At Pfizer, we apply science and our global resources to bring therapies
to people that extend and significantly improve their lives. We strive
to set the standard for quality, safety and value in the discovery,
development and manufacture of healthcare products. Our global portfolio
includes medicines and vaccines as well as many of the world’s
best-known consumer health care products. Every day, Pfizer colleagues
work across developed and emerging markets to advance wellness,
prevention, treatments and cures that challenge the most feared diseases
of our time. Consistent with our responsibility as one of the world’s
premier innovative biopharmaceutical companies, we collaborate with
health care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world. For
more than 150 years, Pfizer has worked to make a difference for all who
rely on us. For more information, please visit us at www.pfizer.com.
In addition, to learn more, follow us on Twitter @Pfizer
and @Pfizer_News,
LinkedIn,
YouTube
and like us on Facebook at Facebook.com/Pfizer.

_____________________________

1 2015CF The Crowdfunding Industry Report. Massolution, 2015.
Available at: http://www.crowdsourcing.org/editorial/global-crowdfunding-market-to-reach-344b-in-2015-predicts-massolutions-2015cf-industry-report/45376.

Contacts

Pfizer Inc.
Allyanna Anglim, 212-733-4945
Allyanna.Anglim@pfizer.com

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