Hershey’s Cookie Layer Crunch Bar – The Treat with an Intersection of Flavors and Textures – Finally Hits Store Shelves

Millions of Hershey’s Cookie Layer Crunch bars will be given
out across America to celebrate

HERSHEY, Pa.–(BUSINESS WIRE)–The Hershey Company (NYSE: HSY) announced today that Hershey’s Cookie
Layer Crunch bar, one of the most anticipated innovations from the
iconic Hershey’s brand in more than 16 years, is now available in
stores nationwide. To kick off the festivities, The Hershey Company is
temporarily renaming the renowned intersection of Chocolate Avenue and
Cocoa Avenue in Hershey, Pa., to Chocolate Avenue and Cookie
Avenue to celebrate the launch and the evolution of the Hershey’s
chocolate brand.

“This is an exciting time for the Hershey’s brand, and we wanted
to kick off the celebration at home, in Hershey, Pa. Nearly every city
has iconic intersections that are part of its history, and to rename
Cocoa Avenue to Cookie Avenue is a very special way to announce the
product’s nationwide availability from the birthplace of America’s
chocolate,” said Melinda Lewis, Senior Director, Hershey’s brand.
“But this is just the beginning, we’re excited to celebrate this launch
by giving away more than seven million samples of Hershey’s Cookie
Layer Crunch bars to our fans.”

Sampling opportunities for consumers to try Hershey’s Cookie Layer
Crunch bars include:

• On Tuesday, Dec. 6, teams will recreate Chocolate Avenue and Cookie
  Avenue intersections in Chicago, Las Vegas and Philadelphia
  to serve up free Hershey’s Cookie Layer Crunch bars:
  • Chicago: The Magnificent Mile (Michigan Avenue), between
    Illinois Street and Lakeshore Drive from 11 a.m. – 3 p.m. (local
    time)
  • Philadelphia: City Hall Neighborhood, between Arch Street
    and Walnut Street from 11 a.m. – 3 p.m. (local time)
  • Las Vegas: The Strip, various locations from 3 p.m. – 7 p.m.
    (local time)
  • Visitors to Radio City Music Hall from Dec. 9 – 21 will have access to
    an interactive,
    digital sampling machine. Fans can play with holiday-themed
    filters while making a video to share on social media, and at the end,
    they’ll be surprised with a Hershey’s Cookie Layer Crunch
    sample.

  But that’s not it. Check out the Hershey’s Cookie Layer Crunch
  Facebook Live video that aired on December 4, National Cookie Day, at www.Facebook.com/Hersheys.
  The event kicked off live from Hershey’s Chocolate World Times
  Square in New York City and then cut to a reveal segment from The
  Hershey Theater right in Hershey, Pa. The announcement was a fun
  tech-style launch for the new Hershey’s Cookie Layer Crunch
  bar revealing the new product for Hershey’s fans across the United
  States. The mockumentary nature of the unveiling brings levity and fun
  to the new product experience.

  New Hershey’s Cookie Layer Crunch bars combine the classic Hershey’s
  chocolate that consumers know and love, with the creamy, crunchy twist
  they desire. The bars come in three delicious flavors: Caramel, Vanilla
  Crème and Mint – which combine crunchy cookie bits, layered with a
  decadent filing, all wrapped in creamy, genuine Hershey’s
  chocolate. Each piece is portioned into three of Hershey’s iconic
  pips at 90-100 calories to create a convenient, layered, snack-able
  treat.

  Hershey’s Cookie Layer Crunch bars are offered in multiple
  sizes perfect for a variety of snacking occasions and for sharing. Sizes
  include a 6.3-oz. bag that is filled with nine pieces of individually
  wrapped Hershey’s Cookie Layer Crunch (SRP $4.19; all
  flavors), a 3.5-oz. “XL Bar” featuring five pieces, (SRP $2.89; all
  flavors), a 2.1-oz. “King Size Bar” that has three pieces (SRP $1.69;
  available in Caramel only), and a two-piece, 1.4-oz. bar, perfect for on
  the go snacking (SRP $0.99, available in Caramel only).

  *Terms Apply.

  About The Hershey Company

  The Hershey Company, headquartered in Hershey, Pa., is a global
  confectionery leader known for bringing goodness to the world through
  its chocolate, sweets, mints and other great-tasting snacks. Hershey has
  approximately 21,000 employees around the world who work every day to
  deliver delicious, quality products. The company has more than 80 brands
  around the world that drive more than $7.4 billion in annual revenues,
  including such iconic brand names as Hershey’s, Reese’s, Hershey’s
  Kisses, Jolly Rancher, Ice Breakers and Brookside. Building
  on its core business, Hershey is expanding its portfolio to include a
  broader range of delicious snacks. The company remains focused on
  growing its presence in key international markets while continuing to
  extend its competitive advantage in North America.

  At Hershey, goodness has always been about more than delicious products.
  For more than 120 years, Hershey has been committed to operating fairly,
  ethically and sustainably. Hershey founder, Milton Hershey, created the
  Milton Hershey School in 1909 and since then the company has focused on
  giving underserved children the skills and support they need to be
  successful. Today, the company continues this social purpose through
  ‘Nourishing Minds,’ a global initiative that provides basic nutrition to
  help children learn and grow. From neighborhoods across the United
  States to the streets of Shanghai and Mumbai and villages of West
  Africa, our goal is to nourish one million minds by 2020.

  To learn more –

  Visit:

  www.thehersheycompany.com

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  http://www.twitter.com/hersheycompany

  https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home

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  Contacts

  The Hershey Company
  Anna Lingeris
  alingeris@hersheys.com
  717-649-7214