HGTV HOME™ by Sherwin-Williams Reveals First Color Collection of the Year

Inspired by Trend Forecasting, New 2017 Color Palette Curates
Eco-Inspired Shades of Natural and Earthy Hues

CLEVELAND–(BUSINESS WIRE)–HGTV HOME by Sherwin-Williams, a leading paint brand from the design
experts at HGTV® and the paint company pros trust, is proud to unveil
its first Color Collection of the Year, available exclusively at Lowe’s.
As with the brand’s sixteen designer-inspired Color Collections, each
featuring twenty coordinating colors, the 2017 Color Collection of the
Year inspires individuals to mix-and-match their color choices to create
a harmonious, cohesive look. Whether painting one room or the whole
house, HGTV HOME by Sherwin-Williams gives homeowners the confidence to
select colors that pair well together no matter what.

Inspired by colors that occur organically, the twenty colors featured in
the Natural Wonder Color Collection and its eight trending hues are a
palette of earthy neutrals that bring the outdoors in. They merge rich
minerals with mossy greens and earthy, wooden pigments. The hues of this
color story, when brought into a light-filled space such as the family
room, create an oasis that is as calming as it is beautiful. This
palette is perfect for creating an eco-chic look that pairs well with
repurposed glassware, salvaged or rustic wood items, and natural woven
textiles and floor coverings.

“Our 2017 color forecast for HGTV HOME by Sherwin-Williams takes a
deeper dive into the way we see and experience nature and how it impacts
our daily lives,” said Carolyn Noble, ASID, Color and Design Manager for
HGTV HOME by Sherwin-Williams. “In this era, design matters. The
inspired colors of the Color Collection of the Year explore an
ever-evolving relationship with nature as we find ourselves rooted into
a slower lifestyle at home, our primary haven, and a desire to
incorporate those natural details in our lives. For us, the amplified
neutrals perfectly illustrate this key theme while the palette gives a
sense of balance and harmony.”

The eight paint colors that articulate this trend include Less Brown
(HGSW3432), Extra White (HGSW4005), Rare Gray (HGSW3275), Privilege
Green (HGSW3253), Software (HGSW1463), Ivoire (HGSW2177), Useful Gray
(HGSW3497) and Hopsack (HGSW3143).

For more information on HGTV HOME by Sherwin-Williams 2017 Color
Collection of the Year, please visit:

About Sherwin-Williams

Founded in 1866, The Sherwin-Williams Company is a global leader in the
manufacture, development, distribution, and sale of coatings to
professional, industrial, and retail customers through company-operated
stores, home centers, independent paint dealers, hardware stores, and
automotive retailers. Based in Cleveland, Ohio with 41,715 associates
and $11.3 billion in sales, Sherwin-Williams is the USA’s #1 paint and
coatings company; #3 in the world. The company manufactures products
under well-known brands such as Sherwin-Williams®, HGTV HOME™ by
Sherwin-Williams, Dutch Boy®, Krylon®, Minwax®, Purdy®, Thompson’s®
Water Seal®, Ronseal™, Sayerlack® and many more. For more information,

About HGTV

HGTV delivers the superstar experts, fascinating families, compelling
renovations and stunning transformations that make all things home fun.
America’s favorite way to get entertaining, relatable and inspirational
home and lifestyle content, HGTV offers: a top 10 cable network that is
distributed to more than 92 million U.S. households; a website,, that attracts an average of nine million people each month;
social media platforms that engage nearly nine million users; HGTV
Magazine, a monthly publication that reaches more than one million
readers and exclusive collections of home-oriented products through the
HGTV HOME™ consumer products line. Viewers can become fans of HGTV and
interact with other home improvement enthusiasts through Facebook,
Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn.,
HGTV is owned by Scripps Networks Interactive, Inc., which also owns and
operates Food Network, Travel Channel, DIY Network, Cooking Channel and
Great American Country.


DeVries Global
Alexandra Cook, 212-546-8527