Hilton Invites the World to Celebrate Earth Hour through #TravelwithPurposeContest
Turn up the dark to raise awareness of climate change, conserve
energy and have a chance to win a five-night stay in Iceland
MCLEAN, Va.–(BUSINESS WIRE)–Hilton
(NYSE: HLT) today announced the launch of a global social media contest
celebrating Earth Hour (8:30p.m.-9:30p.m. on March 25) – the worldwide
movement for the planet organized by the World Wildlife Fund (WWF).
Building on the core theme of Earth Hour – turning off the lights for an
hour to save energy – contestants are invited to submit a photo and
caption showing how they celebrated the event. The grand prize includes
travel and accommodation, including a five-night stay at the spectacular Canopy
by Hilton Reykjavik City Centre in Iceland. The winner will enjoy
the destination’s proximity to the Arctic Circle, as well as its vivid
landscapes and natural wonders such as the Northern Lights and 24-hour
daylight during the summer.
The #TravelwithPurposeContest is now open and closes on April 1. A
winner will be announced on Earth Day, April 22*.
“We’re incredibly proud that the Earth Hour movement was conceived at
the Hilton Sydney nearly 10 years ago,” said Maxime Verstraete, vice
president of corporate responsibility, Hilton. “Almost every year since,
our Team Members have combined their passion for hospitality with fun,
local activities supporting the movement. This year we’re looking beyond
our more than 4,900 properties, and inviting the world to be part of
another exceptional Hilton experience. We hope our Travel with Purpose
Contest will inspire others to learn more about climate change and
energy conservation.”
Thousands of Hilton properties around the world have participated in
Earth Hour activities by finding creative ways to raise awareness about
energy conservation and climate change – from arranging candle-lit
dinners to hosting acoustic music performances for guests.
In 2015, Hilton and WWF announced
a multi-year commitment to collaborate on a water-stewardship strategy,
expand sustainable seafood efforts, advance food waste efforts and
accelerate the adoption of renewable energy across Hilton’s portfolio.
Hilton views sustainability as a key part of its business. Water,
energy, food, commodities, waste requirements and other factors
significantly impact the economics of the company’s business every day
around the world. For this reason, preserving the environment is a
business imperative and a cornerstone of Travel with Purpose, the
company’s corporate responsibility strategy to create shared value for
Hilton Team Members, guests, business partners and communities.
Hilton’s commitment to the environment is embedded across the business
and supported by LightStay: an award-winning, global corporate
responsibility performance measurement platform. LightStay was developed
and implemented by Hilton to provide a one-stop solution for reporting
environmental, operational and social impacts. It underpins multiple
certifications including a system-wide certification against the
International Standardization Organization (ISO) 50001 standard for
Energy Management. Hilton was also the first hospitality company to
certify commercial buildings under the U.S. Department of Energy’s
Superior Energy Performance program. Ranked as a Newsweek Top Green
Company in the U.S., you can learn more about Hilton’s commitment to
preserving the environment at cr.hiltonworldwide.com.
Look for more #TravelwithPurposeContest information at Hilton’s Facebook, Twitter
and Instagram
accounts.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 4,900 properties
with over 800,000 rooms in 104 countries and territories. Hilton
is dedicated to fulfilling its mission to be the world’s most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company’s portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton,
Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton Honors. Hilton Honors
members who book directly through preferred Hilton channels have access
to instant benefits, including a flexible payment slider that allows
members to choose exactly how many Points to combine with money, an
exclusive member discount that can’t be found anywhere else and free
standard Wi-Fi. Visit newsroom.hilton.com for
more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Contacts
Lana Petruzzo
Hilton
+1 703-883-6065
Lana.Petruzzo@Hilton.com
