Hipster Holidays and China’s Uberisation: Two Travel Predictions That Came True

LONDON–(BUSINESS WIRE)–#WTMLDN–Euromonitor International and World Travel Market (WTM) London
collaborated for the 11th year to predict future trends
shaping the travel industry in the annual WTM Global Trends Report.

In 2015, two of the most popular trends from the WTM Global Trends
report were:

Hipster Holidays

2015 WTM Global Trends Report revealed visitors are looking beyond the
mainstream, exploring alternative districts popular with local hipsters.
Airbnb and its peers have played a central role in opening up these
areas to tourists, as many lack hotels, with private rentals often being
the only option for staying locally.

In January 2016, the financial website thestreet.com reported that the
world’s traditional tourist destinations are becoming old-fashioned, as
travellers are becoming more interested in unique and less known
neighborhoods, such as Kreuzberg in Berlin and Amsterdam Noord in
Amsterdam. Some travel companies are also starting to offer hipster
tours of specific city districts, often led by local residents to
enhance authenticity.

The Uberisation of China

2015 WTM Global Trends Report predicted the sharing economy taking off
in China with home-grown ride-sharing companies.

In August 2016, Uber announced its intention to sell its Chinese
operations to rival Didi Chuxing, ending a battle which cost both
companies billions of dollars in subsidies for passengers and drivers in
their fight for market share in China.

To find out the new travel trends predicted by the WTM Global Trends
Report 2016, join Euromonitor’s press conference:

Tuesday 8th November, 10:30 am – 11:30 am (BST time)
WTM London
International Press Centre,
Excel Centre, London

Pre-register to be the first one to receive the 2016 WTM Global Trends
Report, by Euromonitor International here: http://go.euromonitor.com/WTM-London-2016.html

Download the 2015 WTM Global Trends Report here: http://bit.ly/wtm-emi-15

About Euromonitor International

Euromonitor International is the world’s leading provider for strategic
market analysis, with over 40 years of experience publishing
international market reports, reference books and online databases on
consumer markets.


Asti Michou
Communications Executive – Euromonitor International
(0) 20 7251 8024 EXT 1402