H&M Celebrates 2016 Launch of “Place of Possible” Campaign with In-Store Appearance by Actress, Singer and Star of “Empire” Serayah

NEW YORK–(BUSINESS WIRE)–#HM–H&M, Hennes & Mauritz, one of the world’s largest retailers offering
fashion and quality at the best price in a sustainable way, celebrated
the launch of its 2016 “Place of Possible” campaign on May 12th
with an in-store appearance by former H&M employee, actress, singer and
star of “Empire,” Serayah at their Los Angeles store on Sunset Boulevard.

As a previous employee of the retailer, Serayah met with press and staff
alike in celebration of the campaign which attracts ambitious
individuals interested in entering the fashion industry as a part of the
H&M family.

“H&M has always been special to me since I worked here when I was in
school. It’s an amazing place not only to work, but to grow into a
career. I loved the team spirit we had at my store. I was working there
when I found out I had booked Empire.”

The 2016 Place of Possible campaign launched Thursday, May 12th.
The recruiting campaign created last May is aimed at attracting talent
interested in supporting the company’s rapid expansion in the United
States. The campaign is also geared towards spreading awareness of the
company’s highly competitive compensation, benefits and advancement
opportunities that make H&M an attractive launching pad for careers in

For images from the in-store appearance please visit: http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr414684587

For video from the in-store appearance please visit: http://bit.ly/1TdPnor

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,000 stores in
61 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit hm.com.


Marybeth Schmitt, 646-336-3200
Shaner, 646-336-3200