H&M Debuts Buy Home, Give Home Campaign with Non-Profit K.I.D.S./Fashion Delivers

Dorm Essentials and Home Décor That Gives Back

NEW YORK–(BUSINESS WIRE)–#backtoschool–H&M’s Buy Home, Give Home campaign, launching today, will allow
customers to give back with home purchases made at U.S. H&M locations
carrying the line and through hm.com. For every H&M Home item purchased
between August 4th and August 18th, the retailer will donate an item to
families in need, up to $165,000 worth of household product. The
donation is made to H&M’s non-profit partner K.I.D.S./Fashion Delivers,
a charity that provides new merchandise to at-risk children, families,
and individuals through a network of 1000+ U.S. community partners,
offering hope, dignity and self-esteem.

“Families in need have limited budgets that usually must be spent on
essential items like food, rent or clothes. These donated items will
allow them to add some touches of flair and personality to their homes,
without having to choose between daily needs and a little comforting
style,” says Lisa Gurwitch, President and CEO of K.I.D.S./Fashion

Key home items in-store and online now include great décor essentials
that are perfect for the dorm and beyond! Bedding available includes
various colors of fitted sheets for single and double beds in 100%
cotton or linen and velvet cushion covers. Woven cotton body and hand
towel sets make for soft bathroom necessities and decorative items such
as picture frames, mirrors, rugs, and storage items are cozy finishing
touches to any living space. The collection ranges in price from $5.99
to $79.99.

In conjunction with the campaign, H&M will be offering a 20% in-store
student discount on all home items with the presentation of a valid
student ID card. Additional details on the Buy Home, Give Home campaign
can be found at www.hm.com/us/.

Anyone wishing to help with cash donations to K.I.D.S./Fashion Delivers
can do so online at www.DonateProduct.com/HMgivesback.

Download additional images here.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business concept is to offer fashion
and quality at the best price in a sustainable way. In addition to H&M,
the group includes the brands & Other Stories, Cheap Monday, COS, Monki
and Weekday as well as H&M Home. The H&M Group has approximately 3,600
stores in 59 markets, including franchise markets. In 2014, sales
including VAT were SEK 176,620 million and the number of employees is
more than 132,000. For further information, visit hm.com.

K.I.D.S./Fashion Delivers, Inc. is the charity of choice for new product
donations made by hundreds of companies in the fashion, home and
children’s industries. Donating new merchandise provides these companies
with a simple and effective way to help people in need. Founded over 30
years ago, K.I.D.S./Fashion Delivers is a 501(c)(3) non-profit
organization that unites retailers, manufacturers, foundations and
individuals to support people affected by poverty and tragedy.
K.I.D.S./Fashion Delivers is an extremely efficient charity, with more
than 97% of revenue dedicated to its charitable program of distributing
apparel, accessories, shoes, home furnishings, toys, books and other
useful items. Since 1985, over $1.4 billion of donated products have
been distributed through our network of community partners, serving the
poor and disadvantaged worldwide.


Marybeth Schmitt, 646-336-3200