NEW YORK–(BUSINESS WIRE)–Today, the world’s leading online DIY home & garden community, Hometalk,
has announced a partnership with Omnia Media, a global media company and
multi-platform network. Hometalk will work with Omnia Media to partner
with relevant brands to offer integrated advertising and platform
sponsorships. Hometalk, a bootstrapped startup, has been monetizing its
platform, which receives 92M monthly page views and just hit one billion
tutorial views on Hometalk.com,
through programmatic advertising. This partnership offers advertisers
new, innovative ways of targeting Hometalk’s robust DIY/maker community
alongside Omnia’s highly engaged interest-based platforms.
“We are proud to partner with Omnia, a company that shares our passion
for the maker community,” says Miriam Illions, Co-Founder and CMO at
Hometalk. “Coming together enables us to offer brands the immersive
partnership opportunities they’re seeking with Hometalk, while
continuing to serve our community as the end-to end DIY destination for
their home & garden needs.”
Brands will have unique opportunities to feature their content as part
of the community. This will include rich, brand integration video
stories, produced by Omnia’s digital studio, as well as sponsored
editorial opportunities on the Hometalk site and throughout Omnia’s DIY
“Omnia Media is passionate about creating and distributing
interest-based content to highly-engaged communities. Hometalk is a
complimentary addition to our portfolio of brands and our partnership
underscores our mutual commitment to the maker movement. We are
dedicated to providing ways for brands to participate in the community
experience and be part of the consideration process, at the point of
impact, when community members are taking action.” says Rose Ferraro,
Senior Vice President, National Sales.
With a dynamic, engaged community of 8.5 million monthly unique users,
Hometalk has become the world’s leading DIY Home & Garden knowledge hub.
Homeowners, bloggers and professionals use Hometalk to share their DIY
projects, ask questions and become inspired – all in consonance with
Hometalk’s mission of empowering people to creatively and affordably
improve their living spaces through DIY.
Omnia Media Inc.
Omnia Media is one of the world’s largest and fastest growing digital
content studios and distributors. We focus on working with creators to
produce original IP to tell their story, grow their audience and create
loyalty for their brand. We distribute content amassing 2 billion views
each month in Women’s Lifestyle, Gaming and Music, as well as create
premium original content for top distributors such as YouTube, Vessel