HookLogic Partnership with La Redoute Boosts Performance Marketing Opportunities for Brands in France

HookLogic, which powers the world’s largest ecommerce ad exchange,
further extends its European retail network to accelerate sales for

the pioneer of performance marketing for brands, has today announced its
partnership with La Redoute, one of the leading apparel and home decor
retailers in France, to offer brands valuable native advertising
opportunities on laredoute.fr.
By implementing HookLogic Sponsored Products, brands will be able to
leverage first-party retail data to reach high-intent shoppers via
targeted, real-time ads that align precisely with individual shopper

An innovative force in French retail — with the highest-ranking site for
fashion and home decor in the country — La Redoute is the latest
ecommerce leader in the region to join HookLogic’s growing retailer
network, which includes top retail websites such as Tesco, Asda, Argos,
Debenhams, bol.com,
and Auchan.

Built to present a mutually beneficial trading environment for both
brands and retailers, the HookLogic Exchange allows brands to bid on
media enriched with vast stores of first-party shopper data, increasing
sales for brands while driving incremental revenue for retailers.
Furthermore, SKU-level sales attribution can also be measured with
HookLogic 360: the most sophisticated attribution engine available for
tracking consumer product sales.

“As the digital market in France expands, opportunities for retailers to
establish privileged relationships with brands are essential, especially
when they allow firms to increase business performance online,” said
Anthony Lecouf, Media Manager in charge of Trade Marketing at La
Redoute. “Our decision to implement HookLogic Sponsored Products will
enable our brand partners to increase product visibility to ultimately
drive more sales.”

“With its dominant position in the fashion and home goods market, and
loyal consumer base, La Redoute is an extremely valuable addition to the
HookLogic Exchange and represents an exciting opportunity for
performance marketing,” said Olivier Galichère, Country Manager for
France, HookLogic.

The move comes rapidly after HookLogic’s Paris
office opening and partnership announcement with Auchan, and is the
latest extension of the international expansion of the company. Earlier
this year HookLogic opened offices in Brazil
and Canada.

About HookLogic

HookLogic, the pioneer of performance marketing for brands, partners
with the world’s leading retailers and online travel agencies to
accelerate sales for product brands and hotels. Advertisers use the
platform to reach in-market shoppers, drive traffic to products, and
attribute resulting sales. Network partners and advertisers include
Walmart, Tesco, Target, Asda, Auchan, Best Buy, Macy’s, Expedia, Hasbro,
Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.

HookLogic is headquartered in New York, with offices in Ann Arbor,
Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto.

For more information, please visit www.hooklogic.com
or call (646) 467-8200.


GingerMay PR for HookLogic
Naomi Whittome, EMEA
(0)203 642 1124