Hope Cochran and Mary Beth West Join Hasbro’s Board of Directors

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ: HAS), a branded play and entertainment company,
today announced that Hope Cochran, former Chief Financial Officer of
King Digital, and Mary Beth West, Executive Vice President, Chief
Customer and Marketing Officer for J.C. Penney Company, have been
appointed to Hasbro’s board of directors, effective immediately.

“Our business and our brands are stronger, more global and more
pervasive than ever before, and I’m thrilled we’ve found two dynamic
business leaders whose expertise will help us further deliver against
our Brand Blueprint strategy,” said Brian Goldner, Chairman, President
and Chief Executive Officer, Hasbro.

Hope Cochran brings more than 20 years of experience as a top financial
executive in the digital industry, most recently in gaming and telecom.
As CFO of King Digital, she was instrumental in leading the company’s
IPO and ultimate acquisition by Activision. She qualifies as a financial
expert under the SEC’s rules, and has worked closely with audit
committees in both private and public companies.

She began her career as an auditor with Deloitte and Touche, and after
obtaining her CPA, held positions with Red Pepper Software and
Peoplesoft. Additionally, she started her own company, SkillsVillage,
which was acquired by PeopleSoft. She transitioned from the software
industry to telecom, serving in increasingly senior roles with
Clearwire, where she led billions of dollars in capital market
transactions. Following the sale of Clearwire, she moved to London to
lead King Digital’s IPO and ultimate acquisition.

Cochran was recognized in 2013 as one of FORTUNE’s 10
Most Powerful Women in Gaming
, and is based in Seattle. She is a
lifelong supporter of YoungLife and opened a chapter in Cobham, UK
providing fun, safe and faith-based programs for children 12-18 years of
age. She holds a BA in Economics and a BA in Music from Stanford

“Hope brings exceptional financial and gaming expertise to the board,
and we very much appreciate her experience managing global teams and
businesses,” said Basil Anderson, Hasbro’s Lead Independent Director.
“Her international perspective will be extremely valuable as we continue
to expand Hasbro’s global footprint across developing and emerging

Mary Beth West joined J.C. Penney Company in 2015 as Executive Vice
President, Chief Customer and Marketing Officer, after serving on the
company’s board for nine years. In her role, she is responsible for
revitalizing J.C. Penney’s brand, establishing emotional connections
with its customers, and leveraging customer data to enhance the
retailer’s marketing efforts.

Before joining J.C. Penney, West served for 28 years at Mondelez and
predecessor Kraft Foods, most recently serving as Executive Vice
President and Chief Category and Marketing Officer. In this role, she
was responsible for global categories, consumer insights and strategy,
integrated marketing communications, global sales, and corporate and
government affairs.

She has been recognized for her achievements by Crain’s Chicago
, Girls Inc., and Advertising Age. Black Enterprise
has named her among the 100
Most Powerful Executives in Corporate America
and most recently
as A
Leading Woman in Advertising and Marketing
. West received
her BA in Management from Nazareth College and MBA from Columbia
University. She is based in Dallas and currently serves on the board of
the Wallace Foundation, Off the Street Club, and is a strong supporter
of the Gladney Center for Adoption.

“We believe Mary Beth’s strong marketing experience and P&L experience,
especially working on transformative businesses, will be extremely
valuable as Hasbro continues to evolve from a toy company into a branded
play and entertainment leader,” said Anderson. “She is also an
experienced board member with a great deal of proficiency in corporate
governance, and given our commitment to ethics and transparency, we’re
excited to have her on the team.”

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
by leveraging its beloved brands, including LITTLEST PET
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, Allspark Pictures, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

© 2016 Hasbro, Inc. All Rights Reserved.


Hasbro, Inc.
Press Contact:
Julie Duffy, 401-727-5931

Debbie Hancock, 401-727-5464