Hostess and Nestle Announce New Hostess® Frozen Novelty and Ice Cream Products

Ding Dongs®, Sno Balls®, Twinkies® and CupCakes are now available as
frozen novelties and ice cream.

KANSAS CITY, Mo.–(BUSINESS WIRE)–After nearly 90 years of baking America’s favorite treats, Hostess
Brands, LLC is now collaborating with Nestle Dreyer’s Ice Cream Company
to launch Hostess Frozen Novelties and Ice Cream, giving fans a new way
to indulge in their favorite treats. The parties have entered a license
agreement through which Nestle will manufacture and distribute the new
products under the Hostess brands.

Inspired by Hostess classics, three new frozen novelties and three new
ice cream flavors are now available in grocery and convenience store
freezers nationwide. Ding Dongs, Sno Balls and Twinkies have inspired
the new frozen novelties, while Twinkies, CupCakes and Sno Balls are the
stars of the new ice cream flavors.

“Everyone’s favorite Hostess treats – Twinkies, Ding Dongs, Sno Balls
and CupCakes – are now available in a creative new form as creamy and
delicious frozen desserts,” said Ellen Copaken, vice president of
marketing at Hostess. “We continually seek to reinvent our classic
treats and are excited to have this new innovation added to the freezer
aisle where fans can already find our Deep Fried Twinkies.”

Rachel Jaiven, marketing manager for Nestle Dreyer’s Ice Cream Company
said, “Over the past year we’ve been working closely with Hostess to
perfect the recipes and pay homage to these nostalgic treats. We’re
thrilled to lend our ice cream expertise to give fans a new way to enjoy
their favorite classic snack cakes.”

FROZEN SNACKS

• TWINKIE CONE: This is a scrumptious cone with creamy
  Twinkie-flavored frozen dairy deliciousness, topped with golden sponge
  cake crumbles that will excite any lover of America’s favorite
  crème-filled snack cake. The Twinkie cones come four to a box and are
  $4.49 SRP.
• DING DONG SANDWICH: A fun twist on the classic ice cream
  sandwich, this chocolatey frozen dessert sandwich is a nod to the king
  of cakes. Smooth chocolate on the outside, creamy vanilla on the
  inside – the way you remember it, only cooler. The dessert sandwiches
  will be sold in boxes of five in grocery stores for $4.49 SRP and sold
  individually at convenience stores for $1.99 SRP.
• SNO BALLS BAR: Inspired by that iconic pink, coconut-dusted
  ball of marshmallowy goodness, this new novelty features the best of
  the Sno Ball: a delectable vanilla and chocolate center wrapped in
  delicate flakes of coconut. The dessert bars come five to a box and
  are $4.49 SRP.

ICE CREAM

• TWINKIES: Just when you thought the mighty Twinkie couldn’t get
  any better, we have come up with a scoopable ode to America’s favorite
  golden snack cake. Bite-sized sponge cake pieces and sweet frosting
  are swirled together in rich, creamy butter cream ice cream.
• CUPCAKES: Enjoy this delightfully sweet and refreshing take on
  the classic Hostess treat. This decadent chocolate ice cream is
  studded with bite-sized cupcake pieces and swirled with creamy
  frosting.
• SNO BALLS: We have put the chill in one of America’s best-loved
  snack cakes. Sno Balls ice cream is a perfect marriage of bite-sized
  chocolate cake pieces and whipped pink coconut swirl in a silky
  marshmallow ice cream.

The ice cream will be available in pints for $2.99 SRP and 48 ounce
cartons for $5.99 SRP.

Hostess Brands, LLC

An icon of American ingenuity, Hostess treats have been some of the
world’s best known sweet baked goods for nearly a century. The category
pioneer continues to lead the way in innovation, quality and creativity
that captures the imagination of snack cake enthusiasts generation after
generation.

Hostess Brands, LLC is headquartered in Kansas City, Missouri, and
operates bakeries in Emporia, Kansas, Columbus, Georgia and
Indianapolis, Indiana.

For more information about Hostess products and Hostess Brands, LLC,
please visit hostesscakes.com.
Follow Hostess on Twitter: @Hostess_Snacks;
on Facebook: facebook.com/Hostess;
on Instagram: Hostess_Snacks;
and on Pinterest: pinterest.com/hostesscakes.

About Nestlé Dreyer’s Ice Cream Company

Nestlé Dreyer’s Ice Cream Company is part of Nestlé USA, and is owned by
Nestlé S.A. of Vevey, Switzerland, the world’s largest nutrition, health
and wellness company. Nestlé Dreyer’s Ice Cream Company manufactures,
markets and distributes a full spectrum of ice cream and frozen snacks.
The company’s premium products are marketed under the Dreyer’s brand
name throughout the Western states and Texas, and under the Edy’s® brand
name throughout the remainder of the United States. Brands manufactured
or distributed in the United States include Dreyer’s/Edy’s®
Grand, Slow Churned®, Dibs®, Outshine®, Nestlé Crunch®,
Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo
Pie®, Skinny Cow® and Häagen-Dazs®.
Internationally, the Dreyer’s brand extends to select markets in the Far
East and the Edy’s brand extends to the Caribbean and South America. For
more information on the company, please visit www.dreyersinc.com.
In the U.S., the Häagen-Dazs trademark is licensed to Nestlé by General
Mills.

Contacts

FOR PRESS INQUIRIES ONLY:
Kelley Campau, 415-262-3699
KCampau@Team-N.net