Hoy Fin de Semana Expands Distribution in Orange County

Guía de Regalos

Los Angeles Times Media Group’s Spanish-language publication, Hoy

Los Angeles, today announced its third significant expansion this

year. Beginning Saturday, September 8th, Hoy’s weekend,

home-delivered newspaper, Fin de Semana, will grow its overall

distribution in the Los Angeles DMA to 814,000 and increase delivery in

Orange County to more than 100,000 homes. The paper will be offered in

three regional editions: Los Angeles, the Inland Empire and Orange

County.

“This year alone we’ve added a Thursday print edition and launched a

robust new website, Hoylosangeles.com,” said Hoy Los Angeles Publisher

and General Manager, Roaldo Moran. “Hoy Fin de Semana’s growth steps up

our ability to provide advertisers with expansive reach across the

important and influential Spanish-dominant audience that comprises much

of Southern California – the number one Hispanic market in the country*.”

Hoy Fin de Semana launched in 2005 and provides local community,

entertainment, sports, and family activity news. The Los Angeles, Inland

Empire and Orange County editions will each include regional news as

well as a guide to Southern California entertainment and events, sports

news and match reports, and lifestyle features. Each weekly print

edition will also be available online and as a PDF at Hoylosangeles.com.

*Source: U.S. Census Bureau

A Spanish-language version of this announcement is available at latimes.com/press.

About Hoy

Hoy Los Angeles is the leading Spanish-language newspaper serving

Southern California with weekly Thursday and Friday editions, a

weekend-focused Hoy Fin de Semana Saturday edition and online at Hoylosangeles.com.

Hoy Los Angeles has a gross weekly print distribution of more than

970,000 copies. Hoy’s editorial mission is to provide Latinos with

engaging news and information that supports community involvement and

connection to Spanish-language cultures. Hoy is part of the Los

Angeles Times Media Group which reaches approximately 5.2

million or 39% of all adults in the Southern California marketplace. For

more information, please visit http://hoylosangeles.com.

About the Los Angeles Times Media Group

The Los

Angeles Times Media Group (LATMG) businesses and affiliates include

the Los

Angeles Times, The

Envelope, Times

Community Newspapers, and Hoy

Los Angeles and reach approximately 5.2 million or 39% of all adults

in the Southern California marketplace. LATMG also owns and operates California

Community News as well as Tribune

Direct’s west coast division and is part of Tribune

Company, one of the country’s leading media companies with

businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily

newspaper in the country, with a readership of 1.6 million Monday

through Saturday and 2.7 million on Sunday, more than 16 million unique

latimes.com visitors monthly and a combined print and online local

weekly audience of 4.4 million. The Pulitzer Prize-winning Times has

been covering Southern California for more than 130 years. Additional

information is available at http://latimes.com/aboutus.