Huawei: Fashion world set to be revolutionised by technology

To mark the launch of its new smartwatch, Huawei and Fashion
Futurologist Sabine Seymour reveal how technology is set to
revolutionise our wardrobes

LONDON–(BUSINESS WIRE)–To celebrate the launch of its new smartwatch, Huawei Consumer Business
Group (BG) has teamed up with eminent Fashion Futurologist and Professor
of Fashion and Technology, Dr. Sabine Seymour, to reveal how the
integration of technology will transform our wardrobe in the coming

Our future wardrobe

According to Dr. Seymour, the transformation in garments will start with
our underwear, which will have in-built sensors to track personal data,
such as heart rate and body temperature.

The changes won’t end there, with personalisation in every aspect of our
wardrobes. In years to come, we will be able to change the pattern,
colour and even the shape and style of our garments.

The next development for wearables is going to see technology integrated
seamlessly into clothing, Dr. Seymour predicts. Her vision of the future
of fashion with technology aligns perfectly with Huawei’s point of view
on wearables. The Huawei watch embodies this vision, combining classic
design with premium craftsmanship and smart technology.

Intuitive garments

In the future, we may find that there is much more space in our
wardrobes, as garments will be able to alter in form, extending and
contracting in length, and changing shape and design as required.
Therefore, there may only be a need for one dress or shirt and the
wearer will be able to download the latest designs.

Getting hot on public transport or carrying a spare sweater in case of
colder weather could also become a thing of the past, as garments will
be able to adjust to your body temperature.

With the rise of 3D printing techniques and on-demand manufacturing, we
will see the introduction of the digital cobbler, who can create shoes
that fit your feet perfectly, and for the rest of your life.

A new functional aesthetic

Garments will become gesture and touch-sensitive, just like phones,
tablets or gaming systems are today, but with a sense of style and a
true design aesthetic. By connecting your garments to other elements of
your life, we will see a move from networked devices to networked people
and networked spaces. In future, it will be possible for smart garments
to connect to your car, which will adjust your seat according to
personal preferences.

The future of fashion is sustainable

A major barrier to the networked self is the current limitation of
battery life. Using alternative energy sources, such as capturing the
kinetic energy of a person as they walk, we will be able to create a new
form of sustainable fashion.

The Huawei Watch – A classic design aesthetic, built with smart

The launch event also saw Huawei Watch designer Benjamin Norton
introducing the inspiration and classic design aesthetic of the watch.
Benjamin Norton is the Wearable Design Expert at Huawei Consumer
Business Group (BG) and is responsible for the final design of the
Huawei watch.

Crafted using sophisticated materials, the watch features a fully
circular 1.4-inch touch-sensitive AMOLED display, coated in
scratch-proof sapphire crystal (the favoured choice amongst Swiss watch
manufacturers) and a cold-forged stainless steel frame. A premium watch,
its design truly embodies the space where fashion meets technology.

The Huawei Watch measures 42mm in diameter, which is the traditional
dimension for wristwatches. There is a range of gold, silver and black
frames and a variety of different watch face designs to choose from,
across a range of classic, luxury, business, feminine, modern and simple

The choice of 22mm straps includes stainless steel mesh, stainless steel
links, rose gold, and black-plated stainless steel links, and brown and
black leather.

Benjamin Norton, Wearable Design Expert at the Huawei Consumer BG, said:
“Today, consumers are rarely content with just staying connected; they
are looking for a premium watch with a classic design, which is also
technologically innovative. At Huawei, we are always looking forward,
working ahead to the latest in not only technology, but design.

“When designing this watch, we were keen to create a wearable with smart
technology that doesn’t compromise personal style. With the Huawei
watch, we combine the best in technology and innovation with premium
materials and a classic, timeless look and feel to suit stylish,
tech-savvy consumers. With smart technology and a classic design, the
Huawei watch truly brings together the worlds of fashion and technology.”

Availability and Accessories

Huawei Watch will be available in more than 20 countries and regions,
including United States, United Kingdom, Austria, Australia, Belgium,
Canada, Costa Rica, Czech, Denmark, Finland, France, Germany, Hong Kong,
Italy, Indonesia, Japan, Mexico, Netherlands, New Zealand, Norway,
Philippines, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan,
Thailand, United Arab Emirates.

For more information, please visit:

For regular updates on Huawei Consumer BG, follow us on:






About Dr. Sabine Seymour

Dr. Sabine Seymour is a Designer, Innovator and Entrepreneur who focuses
on next generation ‘wearables’ and the intersection between aesthetics
and function. Dr. Seymour is Director of the Fashionable Technology Lab
at Parsons The New School for Design in New York and educates at
numerous institutions worldwide.

Sabine serves as a jury and editorial review board member for many
renowned institutions, conferences, and publications. She is widely
published and curates, exhibits, and lectures internationally. She has
received numerous grants and awards. She is the Chief Creative Officer
of her company Moondial, which develops fashionable wearables and
consults on fashionable technology to companies worldwide.

Sabine Seymour is the author of highly acclaimed book Fashionable
Technology, which looks at the interplay of electronic textiles and
wearable technology.

About Huawei Consumer Business Group

By 2014, Huawei’s products and services have covered more than 170
countries, and a third of the world’s population. Huawei’s shipments of
smartphones ranked third in the world in 2014. Huawei has 16 R&D centers
have been set up in the US, Germany, Sweden, Russia, India, and China.
Huawei Consumer Business Group is one of three businesses within Huawei,
covering smartphones, mobile broadband devices, home devices and cloud
services. Based on more than 20 years of Huawei’s expertise in the
telecom industry, built on Huawei’s global network, worldwide operations
and business partners, Huawei Consumer Business Group is dedicated to
providing the latest technology to the consumers and bringing the joy of
technological advances to people all around the world. Huawei acts on
its word and fulfills dreams. For more information please visit:


Hill + Knowlton for Huawei
Lindsey Freeman