NEW YORK–(BUSINESS WIRE)–I.N.C International Concepts, exclusively at Macy’s, today announces a
partnership with style icon Iris Apfel launching September 2016. For the
aptly named “Iris Meets I.N.C” campaign, I.N.C teamed up with Apfel to
develop a collection of “must-have” clothing and jewelry centered around
this fall’s mod trend. Apfel will also star in a creative advertising
campaign for the brand, which will break in early August.
As an anchor to the campaign, I.N.C will launch a limited edition
keyboard of Iris-themed emojis this fall. The emoji graphics will appear
throughout all elements of the “Iris Meets I.N.C” campaign, including
product hangtags, digital advertising and direct mail.
The collection itself is comprised of approximately 40 pieces that play
into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design
team and provided creative direction before curating her final selection
of items which were chosen for both style and versatility. The
collection focuses on key wardrobe staples like shift dresses, A-line
skirts, flare leg pants, and statement jackets. In keeping with her
signature style, Apfel also included a wide array of black and white
bangles in various patterns and sizes.
“Macy’s was my very first department store and we used to always go
there on shopping trips,” said Apfel. “I’ve always thought very kindly
of Macy’s and I never planned on any of this. How many 94-year-old cover
girls do you know?”
Nancy Slavin, senior vice president, marketing, of Macy’s Merchandising
Group said, “Iris is a perfect partner for I.N.C. Not only does her
style resonate with multiple generations of I.N.C shoppers, but there
isn’t a more iconic personality to show off the new ‘mod’ style for
The Iris Meets I.N.C collection will be available exclusively at Macy’s
stores and on macys.com starting early September 2016.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 730
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows and celebrity appearances. Macy’s
flagship stores — including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, and Dadeland in Miami
and South Coast Plaza in southern California — are known
internationally and are leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of
customers and employees, Macy’s helps strengthen communities by
supporting local and national charities giving more than $69 million
each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.