Iconic Hershey’s Milk Chocolate Bar Changes Famous Silver Lettering for First Time to Support Team USA

Hershey builds athlete partnership roster with 2012 U.S.
gold-medalist Jordan Burroughs, 2012 U.S. Paralympic gold-medalist
Mallory Weggemann and Hershey, Pa. U.S. Olympic hopeful, David Nolan

HERSHEY, Pa.–(BUSINESS WIRE)–As excitement for Team USA begins to build across the country with the
official 100-Day Countdown to the Rio 2016 Olympic Games Opening
Ceremony, The Hershey Company (NYSE:HSY), official sponsor of the United
States Olympic Committee and U.S. Olympic and Paralympic teams, today
unveiled new, patriotic-themed packaging on some of its most iconic
brands. In support of Team USA, the 122-year old Hershey’s Milk
Chocolate Bar will be taking an unprecedented shift and switching the
traditional silver lettering to red, white and blue for the first time
in the history of the bar.


“Both Hershey and Team USA share a unique, irreplaceable place in the
hearts, lives and memories of many Americans. We want our country and
athletes to know that Hershey is here to help celebrate every moment.
What better way than with a patriotic version of one of our signature
products,” said Mary-Ann Somers, vice president and general manager,
U.S. Confection, The Hershey Company. “We believe that the decision to
change our iconic Hershey’s Milk Chocolate Bar lettering for the
first time in 122 years is a testament to how much we value our
partnership with Team USA. Hershey is behind Team USA and we are here to
express our support for our athletes as they complete their journey to
Rio.”

The Team USA line of products, revealed today during a special event at
the Hershey’s Chocolate World Attractions in New York City and
Hershey, Pennsylvania, are available for purchase for the first time
prior to national launch. The suite of patriotic products will be
available nationally beginning on May 6, 2016. They will be available at
mass, grocery, drug and specialty retailers nationwide including
Walmart, Sam’s Club, Kroger, Walgreens and CVS, as well as Hershey’s
Chocolate World locations and online at Amazon.com.

The full line-up of patriotic products includes Hershey’s Milk
Chocolate Bars, Hershey’s Milk Chocolate with Almond Bars, Reese’s
Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars.
The special-edition products also include 12-ounce bags of Hershey’s
Kisses Chocolates (wrapped in stars and stripes foil), Reese’s
Miniatures, Hershey’s Miniatures, York Candies and Rolo
Candies.

In addition to the launch of Team USA-themed product, Hershey’s is also
proud to announce partnerships with 2012 U.S. wrestling gold-medalist
Jordan Burroughs, 2012 U.S. Paralympic swimming gold-medalist Mallory
Weggemann and U.S. Olympic swimming hopeful and Hershey, Pennsylvania,
native David Nolan to its roster of athletes. Burroughs and Weggemann
will be featured in Hershey’s chocolate new campaign as they
prepare for their trips to the 2016 Olympic and Paralympic Games in Rio
and Nolan will have the support from his hometown company in pursuit of
making his first U.S. Olympic Team.

Hershey’s sponsorship of Burroughs, Weggemann and Nolan complement
Hershey’s earlier partnership announcements with USA Gymnastics and
Shannon Miller, the most decorated American gymnast in history and
two-time Olympic gold medalist, who is now serving as a Hershey’s
brand ambassador throughout the Rio 2016 Olympic Games.

The Hershey Company partnered with the United States Olympic Committee
in October 2015 and will support the U.S. Olympic and Paralympic teams
during the Rio 2016 Olympic Games, PyeongChang 2018 Olympic and
Paralympic Winter Games and Tokyo 2020 Olympic and Paralympic Games.

For more information please visit www.hersheysteamusa.com.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world through
its chocolate, sweets, mints and other great-tasting snacks. Hershey has
approximately 21,000 employees around the world who work every day to
deliver delicious, quality products. The company has more than 80 brands
around the world that drive more than $7.4 billion in annual revenues,
including such iconic brand names as Hershey’s, Reese’s, Hershey’s
Kisses, Jolly Rancher, Ice Breakers and Brookside. Building
on its core business, Hershey is expanding its portfolio to include a
broader range of delicious snacks. The company remains focused on
growing its presence in key international markets while continuing to
extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products.
For more than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the
Milton Hershey School in 1909 and since then the company has focused on
giving underserved children the skills and support they need to be
successful. Today, the company continues this social purpose through
‘Nourishing Minds,’ a global initiative that provides basic nutrition to
help children learn and grow. From neighborhoods across the United
States to the streets of Shanghai and Mumbai and villages of West
Africa, our goal is to nourish one million minds by 2020.

Visit: www.thehersheycompany.com

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About the USOC

Founded in 1894 and headquartered in Colorado Springs, CO., the U.S.
Olympic Committee serves as both the National Olympic Committee and
National Paralympic Committee for the United States. As such, the USOC
is responsible for the training, entering and funding of U.S. teams for
the Olympic, Paralympic, Youth Olympic, Pan American and Parapan
American Games, while serving as a steward of the Olympic and Paralympic
Movements throughout the country. For more information, visit
TeamUSA.org.

Contacts

The Hershey Company
Anna Lingeris, 717-649-7214
alingeris@hersheys.com