iHeartMedia and Hispanic Radio Legend Enrique Santos Form Strategic Alliance to Develop Programming and Content Across iHeartMedia’s Broadcast, Digital, Social, Events, Video & Branded Content Platforms for Advertisers Targeting the Latino Community

Santos Named Chairman and Chief Creative Officer of Newly Formed
iHeartLatino Division and Will Also Create New English-Language Programs
Across Broadcast, Digital and Social For the Latino Community

Santos Partners With iHeartMedia and Will Launch on the New TÚ 94.9
in Miami Starting in October; New Morning Show Will Be Syndicated by
Premiere Networks Across Spanish-Speaking Stations Nationwide

NEW YORK–(BUSINESS WIRE)–iHeartMedia announced today it has joined forces with Hispanic radio
legend Enrique Santos of Magnus Media to develop an unprecedented
Hispanic multi-platform initiative that will leverage iHeartMedia’s
reach of more than a quarter of a billion listeners monthly. This new
alliance recognizes the increasing importance and size of the U.S.
Hispanic population, both Spanish and English speaking, and builds on
Santos’ unparalleled profile within the Latino community as a top-rated
on-air talent, trusted source, social and media influencer, content
creator and community spokesperson and leader.


Under this new alliance, Santos will magnify his broadcast and digital
media presence through iHeartMedia’s industry-leading assets and massive
reach. In addition, Santos will become Chairman and Chief Creative
Officer of iHeartLatino, iHeartMedia’s new Hispanic platform, which
builds on the company’s unique position as the number one Hispanic reach
medium in the U.S. Today, iHeartMedia reaches 91% of the U.S. Hispanic
population on a monthly basis — more Hispanics than any other media
company, including Hispanic-targeted media companies. Anchored by the
iHeartRadio Fiesta Latina mega-concert, the new iHeartLatino platform
will aggregate the entire portfolio of iHeartMedia’s vast array of
Hispanic targeted products.

Beginning in October, Santos will anchor iHeartMedia’s new
Spanish-language station TÚ 94.9, which launched at 12 p.m. Friday,
September 9. TÚ 94.9 will be the new home of the top rated Enrique
Santos Show
on weekday mornings. In addition to headlining the TÚ
94.9 lineup, Santos’ show will also be syndicated by Premiere Networks
on Spanish-speaking stations across the U.S. beginning in October.

In addition, Santos will advance iHeartMedia’s efforts to activate the
Hispanic audience across all of the company’s platforms; develop new
Latino-focused programming and content; identify and develop new talent
for the company in the Hispanic arena; and play a major role in
iHeartMedia’s marquee live events – including the iHeartRadio Music
Awards and the iHeartRadio Music Festival – and host the iHeartRadio
Fiesta Latina.

“Enrique is a one-of a-kind talent, able to communicate equally as well
to the Spanish and English speaking audiences. He also has unparalleled
relationships within the Latino music and advertising industries and we
look forward to building on those opportunities,” said Bob Pittman,
Chairman and CEO of iHeartMedia, Inc. “With the entire iHeartMedia
platform and its enormous reach at his disposal, he will be able to
amplify his already successful profile and talents as well as create new
content and opportunities for iHeartMedia and our consumers.”

“I couldn’t be more thrilled to be joining forces with iHeartMedia at
this point in my career,” said Santos. “From our very first meeting, Bob
and his team impressed me with their leadership and intense commitment
to serve our community as a major priority. The iHeartMedia team’s
forward looking approach coupled with the company’s massive reach
provides the perfect foundation for us to create the next generation of
transmedia entertainment for Latinos across the nation.”

Santos was represented in this negotiation by Michel Vega, CEO of Magnus
Media, and Alexander Brown, Partner, The Concept Law Group.

About Enrique Santos

Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly
between the Hispanic and mainstream American radio landscapes. His
bilingual broadcasts are a crossover hit combining humor, social satire,
and political commentary to bridge the cultural and generational divide
of a diverse cosmopolitan audience and has made him one of the most
popular Hispanic radio hosts in America. Throughout his career Santos
has continuously set ratings and sales records in the nation’s most
diversified Hispanic radio market.

Enrique has unprecedented access to some of the biggest names in pop
culture including celebrities, musicians, and newsmakers. His clout also
extends to the political arena where Santos has conducted historic
interviews with prominent figures such as John McCain, Marco
Rubio, President Barack Obama, First Lady Michelle Obama, and Secretary
Hillary Clinton.

Santos has received numerous awards and accolades for his charity and
community efforts including disaster relief in the wake of Hurricanes
Katrina and Wilma, the deadly Indian Ocean tsunami of 2004, the
earthquakes in Haiti, Chile, Japan and Mexico. He also volunteers as a
Reserve Police officer for The City of Miami Police Department.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leader in
multiplatform connections, it also serves over 150 local markets through
858 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest
growing digital audio service in the U.S. and offers users thousands of
live radio stations, personalized custom artist stations created by just
one song or seed artist and the top podcasts and personalities. With
over a billion downloads, iHeartRadio reached 90 million registered
users faster than any other radio or digital music service and even
faster than Facebook.

iHeartMedia’s platforms include radio broadcasting, online, mobile,
digital and social media, podcasts, personalities and influencers, live
concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for
more company information.

Contacts

Publicity:
For iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com
or
For
Magnus Media
Blanca Lassalle, 212-684-6001
blanca@creativelinkny.com