iMedicare Wins Best Healthcare Visual Identity

iMedicare received the best visual identity in the healthcare and
pharmaceuticals sector at Transform Awards North America

the leading Medicare platform for community pharmacies, announced today
that it received the Silver Award for the best visual identity from the
healthcare and pharmaceutical sector at Transform
Awards North America in 2015

iMedicare worked with Storience,
a cutting edge branding agency in London, to transform their brand and
visual identity. “Pharmaceutical and healthcare brands are rather
conservative,” says Stefan Liute, Strategy Director at Storience. “But
we had a brave client, who realized they needed to fight a different
fight–not only in business, but also in branding and marketing. So we
rebuilt the iMedicare brand around the David vs. Goliath metaphor. It
now speaks persuasively about the fight of community pharmacies against
the complexity of the American healthcare system. The story resonates
with our client’s audience in a way that the old brand couldn’t.”

“Storience truly opened our eyes to what it means to create a visual
identity, and to align our business goals and strategy with our visual
design,” says Flaviu Simihaian, CEO of iMedicare. “The response from our
customers is tremendously positive; making this change was one of the
best decisions we have ever made. We look forward to growing and
expanding this identity in the years to come.”

About iMedicare

iMedicare is the leading platform that reduces the cost of Medicare for
patients while increasing revenues for pharmacies consulting Medicare
patients. Over 4,000 pharmacies use iMedicare to improve their star
ratings and gain more business. For more information, visit


Nathan Shanor, 1-800-817-6526