impreMedia, the leading Hispanic news and information company in the United States, today unveiled a new and greatly enhanced reader experience for its iconic brand, El Diario, the nations longest-publishing, Spanish-language, daily newspaper. On newsstands today, the new editorial approach embraces and highlights the brands century-long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the Latino community and continue to serve as El Campeón de los Hispanos (The Champion of Hispanics).
El Diario has
been an integral part of our readers lives and of the Latino experience in Greater New York for over a century, said Hernando Ruiz-Jiménez, General Manager of El Diario and Executive Vice President of impreMedia. This more modern and engaging El Diario, is intended to super-serve the readers experience, while integrating it into the multiplatform environment that we provide. It positions El Diario to be an even more visible and prominent presence in the 21st-century media landscape.
The new look of this flagship publication reflects impreMedias commitment to invest in its core brands and increase reader engagement. The new El Diario provides an even more compelling reader experience and reflects the integration of social media into every page.
The following new attributes are featured in the new El Diario:
- An emphasis on five key editorial and service-oriented categories that readers can use to enhance their daily life News; You and Your Family; Money and Jobs; Sports; and Entertainment; tips and recommendations, useful guides and how-tos;
- New and more flexible content structure More topics and issues of interest to the New York Latino community, including education, immigration, health, housing, small business, jobs, news about their native Latin American countries and communities, and much more;
- An enhanced sports section Covering soccer (fútbol) around the world, New Yorks professional sports teams, and area youth athletics;
- A new format Evident on each page and incorporating social media commentary, reflecting the way readers digest information on digital and mobile platforms. Readers will see more coverage and stories across multiple platforms that will be accessible wherever they are;
- A new cover design Prominently featuring vivid, engaging photographs and a new logo.
Were excited to offer our readers a new and enhanced El Diario that is much closer to our reader and the community, added Juan Varela, Vice President of Content for impreMedia.
This new editorial approach reflects features that they have told us they want and provides the resources and tools they need to enrich and improve their lives today and in the future.
** INTERVIEWS, COVER ART AND PAGES AVAILABLE **
About El Diario/La Prensa
Founded in 1913, El Diario/La Prensa is the longest publishing Spanish-language daily newspaper in the United States. Since its inception as a small publication in Lower Manhattan named La Prensa, the newspaper has grown into one of the largest and most influential Latino media outlets in the nation. In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays. Keeping up with the new century, the newspaper is now a state-of-the-art multimedia operation that includes print, digital, and other platforms. El Diario/La Prensa has won numerous awards for its celebrated investigative and community journalism. In 2005, the newspaper was co-recipient of the José Martí Award as best Spanish-language newspaper in the nation, granted by the National Association of Hispanic Publishers.
ImpreMedia is a leader in Hispanic content, insights, and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Ángeles is the nations #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo in Houston demonstrate impreMedias strong local presence in the top Latino DMAs that represent 59% of the U.S. Hispanic population.
For more, visit: http://www.eldiariony.com/, follow El Diario on Facebook at El Diario Nueva York and on Twitter @eldiariony.