Improved Functionality and Performance Will Drive Global Baby Stroller and Pram Market Until 2020, Says Technavio

LONDON–(BUSINESS WIRE)–According to the latest market research report by Technavio, the global
baby stroller and pram market
is expected to grow at a
CAGR of close to 5.41% until 2020.

In this report, Technavio
covers the present scenario and growth prospects of the global baby
stroller and pram market for 2016-2020. To calculate the market size,
the report considers revenues generated from the sales of various baby
strollers and prams in the market. The report has been segmented based
on the type of product, geography, and sales channel.

“Technological innovations by vendors in the baby stroller and pram
market is aimed at increasing consumer dependency on such products. For
instance, vendors are coming up with luxurious baby transport systems
that are equipped with additional features such as rain covers, insect
nets, bottle holders, adaptors, and many more to make strollers and
prams more stylish and comfortable,” said Vijay Sarathi, one of
Technavio’s lead industry analysts for general
retail and goods services

“The market is also witnessing introduction of highly sophisticated,
advanced, and comfortable baby strollers and prams. For instance, the 4
Moms Origami stroller is a power-folding stroller, and has daytime
running lights that make the baby as well as the carrier visible all the
time. It comes along with pathway lights that turn on automatically in
low-light conditions. Many other market vendors are likely to follow
this trend and launch innovative products over the next four years,”
added Vijay.

Geographical segmentation of global baby stroller and pram market
2015 (% revenue)

Europe       42.33%
Americas       31.77%
APAC       17.20%
ROW       8.70%

Source: Technavio research

Europe: largest region for the global baby stroller and pram market

The penetration of baby strollers and prams in Europe is very high. Of
the total population of Europe, the urban population accounts for almost
72.8%, and Technavio researchers estimate every urban household to own
at least one stroller. In terms of volume, in 2014, a total of over four
million strollers were sold in the region. The majority of stroller and
pram sales in Europe are through chain specialized stores but online
sales are expected to pick up traction by 2020.

As most young parents spend a lot of their free time on the Internet,
well-planned web marketing will be one of the key drivers of growth in
online sales of strollers and prams in the region. Parents, especially
in high-income countries such as Germany, Italy, Spain, France, and the
UK, are likely to become less price sensitive and more willing to spend
on high-end strollers and prams that come with better safety features.

Americas: second largest region for the global baby stroller and pram

The baby stroller and pram market in North America is at a mature stage.
Dorel, Chicco, Graco, and Evenflo are the major providers of baby
strollers and prams in North America. Technavio researchers have
observed that multifunctional baby strollers and prams such as joggers
are especially very popular in the US, as these enable parents to jog
alongside the stroller.

In addition, demand for twin strollers that enable two babies to be
carried together, strollers equipped with small accessories such as
detachable rain covers, and strollers with carriage bags to store milk
bottles and diapers while traveling are also expected to witness a rise
in demand during the forecast period.

Baby stroller and pram market in the APAC region

The baby stroller and pram market in APAC is in its infancy. The
penetration of baby strollers and prams is low in APAC because of low
disposable income and the concentration of large populations in rural
areas. However, with changes in lifestyles, growing nuclear families,
and increased child health and safety concerns among parents in
countries such as China, India, and Indonesia, the demand for baby
strollers and prams will witness significant growth over the next four

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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