In Heartwarming New Video, Oscar Mayer Natural Has Real Kids Prepare Their Parents for School

Oscar Mayer Natural lunchmeat makes back-to-school planning
easier, so parents can enjoy the moments that matter

CHICAGO–(BUSINESS WIRE)–#OscarMayerNatural–Just in time for the start of school, Oscar Mayer Natural
releases an original video
featuring real families as they go through back-to-school preparations,
but with an unexpected twist.

The brand found three families with children heading off to Kindergarten
and first grade this fall. These parents have been preparing their kids
for their first year of full-time school for weeks. So, Oscar Mayer Natural
surprised the parents by turning the tables and helping the kids prepare
mom and dad! From a first-day-of-school outfit, to a perfectly prepared
bag lunch complete with a love note, these kids pull out all the stops
to make sure their parents are just as ready as them for school.

The Oscar Mayer Natural Back to School video highlights the real
and relatable moments that families experience during this hectic time
of year, including the thought that goes into school lunches.

“The back-to-school season can be an emotional time for families,
especially when it’s the first year a child goes off to school. We know
parents have a lot on their minds,” said Oscar Mayer Brand
Director Whitney Shaw. “Because Oscar Mayer Natural never uses
any artificial ingredients and has a taste everyone is sure to love,
it’s one thing parents can check off their list so they can enjoy those
final days of summer and focus on making more family memories.”

Having kids go through the back to school preparations for mom and dad,
including making a delicious Oscar Mayer Natural sandwich, was
the perfect way to show parents that all their work and preparations
have paid off. Now the whole family can feel ready to take on the year.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Contacts

Kraft Heinz
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Molly
Cournoyer, 312-577-1768
Molly.Cournoyer@Olson.com