Leader in Experiential Retail Marketing Explores Consumer Behavior
After the Holiday Season
SAN DIEGO–(BUSINESS WIRE)–#marketing—Interactions,
a leader in experiential retail marketing and part of Daymon,
the global leader in consumables retailing, released today a new Retail
Perceptions study: “Winter Shopping Trend Report.” The survey of
more than 1,000 shoppers takes a closer look at shopping behaviors this
“Retailers can overcome the typical post-holiday slowdown that takes
place in January and February by providing engaging and unique shopping
experiences to customers,” said Bharat Rupani, President of
Interactions. “We’ve found that shoppers are not opposed to spending in
the remaining winter months when engaged with appropriately.”
Some of the ways retailers can engage consumers include:
1. Year-Round Shopping
Nearly 20 percent of shoppers began
making holiday purchases before Halloween last year. Retailers
have the opportunity to increase the number of pre-holiday sales by
running promotions year-round.
2. Be Accessible
percent (88%) say that convenience factored into their holiday shopping.
Shoppers want to access retail channels whenever and however they
want. They are using social media before they visit a retailer,
and using retailers’ mobile apps while they are in the store, to find deals,
read reviews, and compare product information. Sixty-two percent (62%)
of shoppers used a retailer’s app while shopping in store to
3. Offer Variety
visiting more stores in order to find the best deals. Last year, 44
percent of shoppers visited more than six stores to find the
perfect product. Retailers should take advantage of this mindset
by offering variety through experience and creating in-store
destinations – 59 percent surveyed say they prefer a variety of
in-store product demonstrations and 49 percent like having food
and drinks available while shopping.
4. Inspire Shoppers
can use established technologies such as social media and mobile apps as
well as emerging technologies like virtual and augmented reality
to inspire shoppers and create individualized experiences.
Forty-four percent (44%) of shoppers are willing to share personal information
with retailers in exchange for personalized deals.
Editor’s Note: To receive a copy of “Winter Shopping Trend
Report” visit: http://www.retailperceptions.com/.
Founded in 1988, Interactions is the global leader in innovative retail
solutions and experiential marketing for retailers and brands. For more
information on Interactions, visit www.interactionsmarketing.com.
Emily Roy, 212-279-3115 x232