Introducing: Buttoned Down, a New Line of Wardrobe Essentials for Men, Exclusive to Amazon Prime
NEW YORK–(BUSINESS WIRE)–Amazon announces the launch of their new menswear brand, Buttoned Down,
with a debut collection of top-quality dress shirts made from non-iron,
100% Supima Cotton backed by an unconditional, money-back satisfaction
guarantee. Available now, and exclusively for Amazon Prime members,
Buttoned Down provides the uncompromising fit and style at a price that
our customers will love.
“At Amazon, we’re always looking to make high quality apparel more
accessible for our guys,” says Warren Satchell, Men’s Fashion Editor
at Amazon Fashion. “Whether he’s wearing it with a suit and tie, or
just tucked into jeans on a casual Friday, Buttoned Down is a no-fuss,
reliable option that guarantees effortless style and great value.”
With prices starting at $39 USD, Buttoned Down dress shirts are backed
by a satisfaction guarantee: 100% money back if the customer isn’t
satisfied with the product at any time – no questions asked. Buttoned
Down dress shirts are made of 100% Supima Cotton whose fibers – 35%
longer and 45% stronger than those of regular cotton –provide not only a
softer, more consistent hand feel, but also durability for regular wear.
In addition, with one of the widest size selections offered in the
category, Buttoned Down offers 72 size combinations including Big & Tall
sizes, available in classic and fitted cuts and in a variety of colors
and patterns.
Buttoned Down is one of the first Amazon private apparel brands to
launch exclusively to Prime Members, with plans to expand into dress
pants, sport shirts and sweaters in the future. No matter the category,
all of Amazon’s private brands are created to deliver greater value
through better products, better prices and better service.
Visit www.amazon.com/ButtonedDown
to shop Buttoned Down’s debut collection.
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
More to Prime
Tens of millions of Prime members around the world enjoy the many
benefits of Prime. In the US that includes unlimited access to
award-winning movies and TV episodes with Prime Video; unlimited access
to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos,
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on the foundation of unlimited fast, free shipping and today, members
receive Prime Two-Day Shipping on more than 30 million items, Prime
Same-Day Delivery in 29 cities and two-hour delivery with Prime Now in
more than 30 cities. Start a free trial of Amazon Prime at
amazon.com/prime.
Contacts
Ketchum
Amy Lockmiller, +1-646-935-4315
Amy.lockmiller@ketchum.com
