Introducing Design Home, Every Home Decor Lover’s New Obsession

Guía de Regalos

The Gaming Platform Brings Interior Design Challenges to Your
Fingertips

SAN FRANCISCO–(BUSINESS WIRE)–Today, interior design lovers can rejoice with the launch of Design
Home, a gaming platform that brings the best of the design world to your
fingertips through interactive daily design challenges. By partnering
with high-end furniture and decor brands like Design Within Reach,
Serena & Lily, and Taylor Burke Home, Design Home gives users the
opportunity to create the homes and oasis of their dreams – from private
island escapes to luxury high-rise apartments – by filling
three-dimensional spaces with real, coveted furniture and decor on their
smartphones and tablets.

The Design Home platform allows your design dreams to come to life,
while getting feedback and validation from the design community. Users
have the opportunity to decorate living rooms, dining rooms, bedrooms
and outdoor spaces with over 3,000 furniture and home decor items from
today’s leading brands. New challenges are available daily, set against
stunning interior spaces from around the world.

“Design Home is going to change the relationship between consumers and
retailers. The platform allows for direct interaction through our
incredibly realistic design challenges, furniture and decor exploration
in an entertaining way,” said Chris McGill, SVP and GM of Design Home.

At launch, popular home design-focused network HGTV will be the
exclusive media partner, taking advantage of the interactive platform by
hosting its own Design Home challenges every three days. Content
inspired by some of the HGTV shows that consumers know and love will be
integrated into Design Home, and content from the platform can be
featured on HGTV.com.

“We love that the beautiful design and interactive interface bring the
enjoyment of home design directly to the fingertips of HGTV fans and
design enthusiasts alike. By participating in our featured HGTV
challenges, consumers may get the opportunity to have their creations
chosen by HGTV.com
editors for showcase on the site. We can’t wait to see what they come up
with!” said Vikki Neil, SVP/GM of Scripps Lifestyle Studios, part of the
HGTV family.

Design Home is available for free from the App Store on iPhone and iPad
at http://apple.co/2fDwzRv
and on Google Play at http://bit.ly/2f2aGNq.

About Design Home

Design Home, created by mobile entertainment brand Crowdstar, is a
gaming platform that brings the best of the interior design world to
your fingertips through daily interactive design challenges. Become a
designer at https://www.facebook.com/DesignHomeGame/

About HGTV

HGTV delivers the superstar experts, fascinating families, compelling
renovations and stunning transformations that make all things home fun.
America’s favorite way to get entertaining, relatable and inspirational
home and lifestyle content, HGTV offers: a top 10 cable network that is
distributed to more than 92 million U.S. households; a website, HGTV.com,
that attracts an average of nine million people each month; social media
platforms that engage nearly nine million users; HGTV Magazine, a
monthly publication that reaches more than one million readers and
exclusive collections of home-oriented products through the HGTV HOME™
consumer products line. Viewers can become fans of HGTV and interact
with other home improvement enthusiasts through Facebook,
Twitter,
Pinterest
and Instagram.
Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks
Interactive, Inc., which also owns and operates Food Network, Travel
Channel, DIY Network, Cooking Channel and Great American Country.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices. Glu is focused on
creating compelling original and branded IP games on the App Store,
Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows
Phone. Glu’s unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in 2001,
Glu is headquartered in San Francisco with U.S. offices outside Seattle
and in San Mateo, Portland and Long Beach, and international locations
in Canada, China, India, Japan, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo or
at www.glu.com.
Most recently, Glu acquired Crowdstar, a company with deep roots in
designing inventive games for this previously untapped, yet highly
valued demographic of adult women, as seen with their runaway hit Covet
Fashion. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile
or become a Glu fan at www.facebook.com/glumobile.

Contacts

Media Contact:
Glu Mobile Inc.
Claudia Oropeza,
415-800-6378
PR@glu.com
Design
Home
Jennifer Bett Communications
Libbey Baumgarten
Libbey@jenniferbett.com
or
Investor
Relations:

ICR Inc.
Seth Potter, 646-277-1230
ir@glu.com