Introducing Fire—Setting an Entirely New Standard for a Tablet under $50

The best display on any tablet under $50, almost 2x more durable than
the latest generation iPad Air, and 2x more processing power than
Samsung Galaxy Tab 3 Lite

Fire OS 5 “Bellini” features an updated user interface, adds hundreds
of new features and platform enhancements, and provides instant access
to Amazon’s vast content ecosystem of more than 38 million movies, TV
shows, songs, books, apps, and games

Includes Amazon Underground with unlimited access to over $10,000 in
paid apps, games, and even in-app purchases that are actually free

Prime members get instant access to a lending library of hundreds of
thousands of books, over a million songs, free photo storage in the
cloud, and tens of thousands of movies and TV episodes—all at no
additional cost

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today introduced a groundbreaking new tablet for
under $50. The new Fire tablet includes a quad-core processor, 7” IPS
display, front- and rear-facing cameras, up to 128GB of expandable
storage, exclusive Amazon features and services, and access to the
world’s best content ecosystem—all for just $49.99. Customers can also
choose to buy Fire as a six-pack for less than $250.

“Today, we’re taking another step in our mission to deliver premium
products at non-premium prices,” said Jeff Bezos, Amazon.com Founder and
CEO. “The all-new Fire features a quad-core processor, is incredibly
durable, and is backed by the Amazon content ecosystem, the new Amazon
Underground, and Amazon customer service with Mayday Screen Sharing.
Fire sets a new bar for what customers should expect from a low cost
tablet.”

Fire delivers a world-class entertainment experience. With access to
over 38 million movies, TV shows, songs, books, apps, and games, as well
as exclusive features like X-Ray, ASAP, and Second Screen, Fire is great
for watching movies, playing games, reading books, listening to music,
and more. With expandable storage via microSD card and features like On
Deck you’ll never worry about running out of entertainment, whether
jumping on a plane or heading out on a family road trip.

Fire—High Quality Tablet, Affordable Price
For just $49.99,
the new Fire tablet includes:

• Best display of any tablet in its price class—Unlike other low-cost
  tablets that use TN displays, Fire’s 7” IPS display offers a great
  viewing experience with vivid and accurate color reproduction that can
  be seen at all angles.
• Quad-core 1.3 GHz processor—2x more processing power than Samsung
  Galaxy Tab 3 Lite at less than half the price; quickly and easily
  switch between apps, stream movies, and browse the web without waiting
  for your tablet to catch up.
• Durability—As measured in tumble tests, Fire is almost 2x more durable
  than the latest generation iPad Air.
• Front- and rear-facing cameras—Video chat with friends and family with
  the front-facing camera; take and share photos, and save them for
  later with free, unlimited cloud storage for all photos taken on Fire
  devices.
• Up to 128GB of expandable storage via microSD—Enjoy even more videos,
  music, games, and photos while offline.
• All-day battery life—Delivers up to 7 hours of reading, browsing the
  web, listening to music, and watching video.
• Fire OS 5 “Bellini”—Includes an updated user interface that replicates
  the look and feel of a magazine, making browsing and searching for
  your content easier than ever—what you want is just one tap away;
  plus, Fire OS 5 includes hundreds of new and upgraded features and
  platform updates, plus Amazon-exclusive services.
• Amazon Underground—A one-of-a-kind app store experience where over
  $10,000 in apps, games and even in-app items are actually
  free—including extra lives, unlocked levels, unlimited add-on packs,
  and more.
• Have you ever forgotten to download a movie ahead of a flight? For
  Prime members, On Deck automatically keeps your Fire tablet current
  with popular Prime movies and TV shows, as well as Amazon Original
  Series, so you always have something good to watch. Importantly, On
  Deck only uses the available storage on your tablet, opportunistically
  in a special shadow mode. When you download something, On Deck
  automatically makes room for your selected content—there’s no hassle
  of needing to clear out space yourself. This feature will be available
  via a free, over-the-air Fire OS update in the coming months.
• Activity Center—For parents whose kids have outgrown Amazon FreeTime,
  Activity Center provides an easy way for them to see how their kids
  are spending time on their Fire tablet—from how much time they spend
  playing games, to which websites they visit. Activity Center will be
  available via a free, over-the-air Fire OS update in the coming months.
• World-class customer service and tech support—Mayday Screen Sharing
  lets an Amazon expert guide you remotely through any feature on your
  screen, available 24×7, 365 days a year—for free.
• Amazon-exclusive features—ASAP, X-Ray, Second Screen, Amazon FreeTime,
  Family Library, Word Runner, and more.
• World’s best content ecosystem—Access to over 38 million movies, TV
  shows, songs, books, magazines, apps, and games—with free, unlimited
  cloud storage for all Amazon content.

Also available for Fire are new accessories, including a protective
cover available in five colors—black, blue, orange, green, and
purple—that can stand in both landscape and portrait orientations, for
$24.99.

The Fire Family
Fire is $49.99, and will start shipping on
September 30—order at www.amazon.com/fire.
Fire is also available as a buy five, get one free six-pack for $249.95.

In addition to Fire, Amazon also today introduced the new Fire HD 8 and
Fire HD 10 tablets, Fire Kids Edition tablet, and the all-new Amazon
Fire TV. To read the press release about the new Fire HD tablets, visit www.amazon.com/fire-hd-pr.
To read about the new Fire Kids Edition, visit www.amazon.com/kids-edition-pr.
To read about the new Fire TV, visit www.amazon.com/fire-tv-pr.

About Amazon
Amazon.com opened on the World Wide Web in July
1995. The company is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV,
Amazon Echo, and Alexa are some of the products and services pioneered
by Amazon.

Contacts

Amazon.com Inc
Media Hotline, 206-266-7180
amazon-pr@amazon.com
www.amazon.com/pr