Introducing Kiss By Rihanna

NEW YORK–(BUSINESS WIRE)–#RiRiKiss–Rihanna announces the launch of Kiss by Rihanna, the third
fragrance in the performer’s namesake RiRi collection. The new seductive
and playful fragrance for women launches internationally in January 2017
– just in time for Valentine’s Day.


Mesmerizing, whimsical, and unexpected, the dynamic addition to the RiRi
fragrance trilogy is flirtatious, feminine and lighthearted.

The white floral fragrance is comprised of lush, tantalizing top notes
of Neroli, with a playful kiss of Juicy Plum and Freesia. The heart of
the fragrance, consisting of Orange Blossom, Gardenia, and Asian Peony,
is rounded out with Cashmere Wood, Cedarwood and Ambergris to form a
warm and seductive base.

THE PACKAGING

Designed by Rihanna herself, the Kiss by Rihanna bottle reflects
the signature feminine lines and styling of the two preceding fragrances
in the RiRi collection; RiRi by Rihanna, and Crush by
Rihanna. Exuding sophistication and allure, the striking powder blue
tinted flacon is accentuated by a contrasting golden cap featuring the
collection’s signature sphere. Reflecting the refined simplicity of the
bottle design, the outer packaging features a pearlized blue finish
emitting an iridescent luster and understated elegance.

THE COLLECTION

Kiss by Rihanna will be available at Macy’s, Macys.com and other
fine retailers beginning January 2017 for $60 (3.4oz EDP Spray), $36
(1.0oz EDP Spray) and $20 (0.2oz EDP Rollerball).

ABOUT PARLUX FRAGRANCES LTD

Parlux Fragrances LTD, a leading global beauty company designs,
manufactures, markets and distributes prestige fragrances and related
products since 1987. It holds the licenses for notable fragrance brands
including Vince Camuto, Jessica Simpson, Rihanna, Jay Z, Kenneth Cole,
and Tommy Bahama among others. Parlux Fragrances LTD is a wholly owned
subsidiary of Perfumania Holdings Inc., an independent, national,
vertically integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ exchange
(PERF).

Contacts

MEDIA:
Parlux Ltd.
Emma Garner
EmmaG@parlux.com
or
Paul
Wilmot Communications
Rebecca Erdman
Rerdman@paulwilmot.com

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