Introducing Pandora Plus, More Control and Great New Features at a Very Affordable Price

Reimagined $4.99 subscription radio brings more skips, replays and
offline listening to Pandora’s personal music experience

OAKLAND, Calif.–(BUSINESS WIRE)–Pandora (NYSE:P), the go-to music source for fans and artists, today
launched Pandora Plus, a one-of-a-kind, ad-free radio experience with
dramatically increased functionality. For just $4.99 per month, this
innovative listening experience includes more skips, replays and an
ingenious solution for offline listening that elegantly handles issues
with lost connectivity and cellular data usage. This unique marriage of
design and functionality, at a very affordable price, marks yet another
milestone in Pandora’s journey to create the most personal music
experience in the world, giving listeners greater flexibility and
control, while allowing for the endless discovery that listeners love so
much.

“We’re always delighting our listeners through continuous innovation and
a relentless focus on simplicity and ease of use,” said Chris Phillips,
chief product officer at Pandora. “For example, our new predictive
offline mode automatically detects when you lose signal and switches to
one of your top stations that Pandora knows you love. No effort
required. It just keeps playing.”

As part of this product transformation, valuable new features will also
enhance Pandora’s existing ad-supported option. Listeners will now have
more control over their advertising and listening experience with the
ability to skip more songs and replay songs simply by opting into a
video ad.
Advertisers in turn will benefit from a more engaged and attentive
audience.

“We’re methodically and passionately developing the world’s most
personal music experience,” said Tim Westergren, founder and CEO at
Pandora. “And that includes flexibility in how you listen and what you
pay for it. Whether a listener wants to take advantage of our enhanced
ad-supported experience, our groundbreaking subscription radio service,
or our fully interactive on-demand option coming later this year, we
have a solution tailored for you at a price point you can afford.”

Pandora Plus, as well as the new features available on the ad-supported
tier, will launch today and roll out to listeners in the coming months
on iOS and Android smartphones. Existing Pandora One users will
seamlessly transition to the new Pandora Plus service during that
period. For listeners in Australia and New Zealand, the new Pandora Plus
and ad-supported features will be available in 2017.

Pandora will also host a conference call along with a product
demonstration after the close of the bell on Tuesday, September 20,
2016, at 1:30PM (PT) / 4:30 PM (ET). A live audio/video webcast will be
available at http://investor.pandora.com.
A live domestic dial-in is available at (877) 355-0067 or (614)
999-7532 internationally. A domestic replay will be available at (855)
859-2056 or (404) 537-3406 internationally, using passcode 80527392.

ABOUT PANDORA

Pandora is the world’s most powerful music discovery platform – a place
where artists find their fans and listeners find music they love. We are
driven by a single purpose: unleashing the infinite power of music by
connecting artists and fans, whether through earbuds, car speakers, live
on stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each recording
which powers our proprietary Music Genome Project®, delivering billions
of hours of personalized music tailored to the tastes of each music
listener, full of discovery, making artist/fan connections at
unprecedented scale. Founded by musicians, Pandora empowers artists with
valuable data and tools to help grow their careers and connect with
their fans.

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Contacts

Pandora
Eric Smith, 415-624-7698
Eric.Smith@pandora.com