IRI Announces Launch of Revenue Growth Management Enterprise Suite

CPG Retailers and Manufacturers That Work with IRI on Revenue Growth
Initiatives Can Accelerate Sales by 1 to 5 Percent

CHICAGO–(BUSINESS WIRE)–IRI® announced today the launch of the IRI Revenue Growth
Management (RGM) Enterprise Suite™, which enables CPG manufacturers to
optimize pricing and promotion and accelerate sales and profit. It
integrates capabilities across data, analytics, technology, people and
processes to create invaluable strategic and tactical insights and
recommendations. Manufacturers can set, attain and maintain pricing and
trade promotion programs tailored to specific retailers, as well as
achieve measurable revenue and profit growth.

“The RGM Enterprise Suite has the most in-depth reporting and
comprehensive analysis, and is the only package offering Trade Planning,
giving CPG companies a powerful new solution,” said Dr. Krishnakumar
(KK) S. Davey, president of Strategic Analytics for IRI. “Features such
as customized modeling, forecasting and prescriptive recommendations
allow both midsize and large CPG companies to achieve new levels of
revenue growth. Only IRI’s solution addresses end-to-end pricing and
trade promotion capabilities and captures store-level impacts with
precision, scale and depth.”

IRI’s Strategic Analytics team supports users with expertise in
strategy, design and activation based upon years of experience within
the industry, including on-site support. “IRI has been a great partner
to McCormick over the past two years as part of our category and revenue
management initiatives,” said Glen Schutzman, vice president of Category
Management for McCormick and Company, Inc. “This partnership has helped
McCormick generate significant value for our retailer customers and
ourselves, setting the foundation for growth in 2017 and beyond.”

All solutions within the RGM Enterprise Suite leverage the speed and
power of the IRI Liquid Data™ technology platform and are
viewable through IRI’s Unify™ visualization for greater insights. The
suite consists of three solutions, available in bundles or individually:

  • IRI Price and Trade Advantage™ (PTA): PTA provides strategic
    planning and evaluation of alternative price and promotion scenarios.
    Manufacturers can engage with and activate their retail partners at
    the headquarters and in the field. The Discover module offers insights
    into store-level pricing to understand pricing compliance and dynamics.
  • IRI Business Value Drivers (BVD): BVD helps companies
    understand the key factors that drive sales and impact change by
    explaining the “why” behind the “what.” Using a guided approach to
    insights, BVD users can quickly move within results across time,
    products, markets and drivers. Gaining impactful insights faster
    allows users to develop strategies to leverage successful scenarios
    and course correct lost opportunities.
  • IRI Trade Planner: For trade marketers seeking superior ROI on
    trade spend, IRI Trade Planner is a robust trade analytics and
    planning solution. IRI Trade Planner consists of two modules—the Event
    Planning Calendar
    and the Post-Event Analyzer—both of which
    provide a seamless flow from post-event ROI analysis to flexible trade
    plan development and simulation.

More than 30 CPG companies are currently utilizing one or more
components of the RGM Enterprise Suite. The RGM Enterprise Suite is
available now and will be continuously updated and enhanced through
annual and multiyear subscriptions. Future updates to the suite will
include pantry loading, cross-retailer dynamics, trade saturation and

For more information about IRI’s RGM Enterprise Suite, please contact
Jonathan Dizney, vice president of product management for IRI Strategy
Analytics, at

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore,
Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors,
MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Research
Now, Simulmedia, SPINS, Survey Sampling International, Univision 

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG companies, OTC health care
organizations, retailers and media companies to grow their businesses.
With the largest repository of purchase, media, social, causal and
loyalty data, all integrated on an on-demand, cloud-based technology
platform, IRI helps to guide its more than 5,000 clients around the
world in their quests to remain relentlessly relevant, capture market
share, connect with consumers and deliver market-leading growth. A
confluence of major external events—a revolution in consumer buying, big
data coming into its own, advanced analytics and automated consumer
activation—is leading to a seismic shift in drivers of success in all
industries. Ensure that your business can leverage data at


Shelley Hughes
+1 312.474.3675